{"id":13542,"date":"2018-03-20T07:48:47","date_gmt":"2018-03-20T07:48:47","guid":{"rendered":"https:\/\/www.softone.ro\/blog\/?p=13542"},"modified":"2018-03-20T07:48:47","modified_gmt":"2018-03-20T07:48:47","slug":"the-crm-market-will-reach-81-9-billion-dollars-in-the-next-7-years","status":"publish","type":"post","link":"https:\/\/www.softone.ro\/blog\/?p=13542","title":{"rendered":"The CRM market will reach 81.9 billion dollars in the next 7 years"},"content":{"rendered":"

Research and Markets recently released a research titled\u00a0\u201cCustomer Relationship Management (CRM) Market, 2014-2025\u201d<\/strong>. The global CRM market is expected to reach 81.9 billion dollars until 2025. The capabilities and effectiveness of CRM solutions have increased their demand by small and large businesses.<\/p>\n

According to this\u00a0research<\/a>,\u00a0CRM solutions<\/strong>\u00a0have proved highly flexible in their adoption as well as their development in recent years. It is expected that this trend will continue to exist in the next years for very specific reasons:\u00a0operational effectiveness<\/strong>,\u00a0lower marketing costs<\/strong>, as well as the ability to\u00a0complete the sales cycle on the go<\/strong>.<\/p>\n

CRM solutions have boosted the effectiveness of sales teams,\u00a0reducing the sales cycle time<\/strong>. In addition, they have significantly contributed to the increase in business revenues, while facilitating the process of gaining new customers and maintaining the existing ones. One of the most important trends, according to the research, in the\u00a0CRM market<\/strong>\u00a0is the dramatic increase of\u00a0cloud solutions<\/strong>. Although this technology has been available in the industry for some time, it is now that its adoption by\u00a0small and medium businesses is becoming widespread<\/strong>. The same applies to\u00a0social and mobility CRM<\/strong>, which have led to the development of next-generation customer services and relationships management.<\/p>\n

The consolidation of analytics and CRM<\/strong>\u00a0is an important trend that seems to have been established, given that big data and analytics technology have found their way into the CRM market. In particular, Sales and Marketing have benefited the most from these technological developments, but it is not only them -other departments, such as Customer Service, IT, and Financial have the same high degree of access to\u00a0CRM databases<\/strong>.<\/p>\n

As the research data shows, this sector will continue to grow at a fast pace with technological innovations and profitability throughout the next decade. That being so, small and medium businesses will keep playing their role in adjusting the system\u2019s functions, and, therefore, they will shape the market landscape in the years to come.<\/p>\n

Some of the most\u00a0interesting research findings<\/strong>\u00a0are the following:<\/p>\n