{"id":13574,"date":"2018-06-17T19:02:09","date_gmt":"2018-06-17T19:02:09","guid":{"rendered":"https:\/\/www.softone.ro\/blog\/?p=13574"},"modified":"2018-06-17T19:03:46","modified_gmt":"2018-06-17T19:03:46","slug":"derulati-campanii-de-newsletter-crm-ul-va-creste-rata-de-click-si-deschidere-a-emailurilor","status":"publish","type":"post","link":"https:\/\/www.softone.ro\/blog\/?p=13574","title":{"rendered":"Derula\u021bi campanii de newsletter? CRM-ul v\u0103 poate cre\u0219te rata de click \u0219i deschidere a emailurilor"},"content":{"rendered":"<p>O campanie de emailing de succes are \u00eentotdeauna un impact pozitiv asupra destinatarilor. Nu to\u021bi utilizatorii c\u0103tre care comunica\u021bi au acelea\u0219i interese, a\u0219a c\u0103 cel mai important lucru este s\u0103<strong> personaliza\u021bi subiectele emailurilor dup\u0103 interesele diverselor grupuri de clien\u021bi.<\/strong> Acest lucru presupune, \u00eens\u0103, s\u0103 \u0219ti\u021bi exact care sunt interesele fiec\u0103rui client sau utilizator online, iar CRM-ul joac\u0103 un rol crucial \u00een acest caz.<\/p>\n<p>C\u00e2nd vine vorba de e-mailuri, exist\u0103 o contradic\u021bie inerent\u0103: indiferent c\u00e2t de mult ne pl\u00e2ngem de volumul lor \u0219i de bine-cunoscutul SPAM, studiile arat\u0103 c\u0103 acestea sunt \u00een continuare cea mai popular\u0103 metod\u0103 de comunicare electronic\u0103. Partea dificil\u0103 este de a crea tipul corect de emailuri care va genera rezultatul dorit. Aceasta nu este o sarcin\u0103 u\u0219or de realizat \u0219i, \u00een majoritatea cazurilor, succesul vine cu <strong>ajutorul unei solu\u021bii CRM.<\/strong><\/p>\n<p>\u00cen cazul \u00een care nu \u0219ti\u021bi, email marketingul nu este la fel pentru orice client sau orice utilizator. Nu v\u0103 pute\u021bi a\u0219tepta ca toate emailurile s\u0103 r\u0103spund\u0103 nevoilor tuturor utilizatorilor \u0219i este recomandat s\u0103 ac\u021biona\u021bi \u00een consecin\u021b\u0103. \u00cen primul r\u00e2nd trebuie s\u0103 \u021bine\u021bi cont \u00eentotdeauna de<strong> profilul clientului<\/strong> (cunoscut \u0219i sub numele de &#8220;persona&#8221;), s\u0103 distinge\u021bi diferitele grupuri de clien\u021bi \u0219i s\u0103 \u021binti\u021bi \u00eentotdeauna mesajele c\u0103tre un anumit grup. Este necesar s\u0103 v\u0103 g\u00e2ndi\u021bi \u00eentotdeauna la diferitele profiluri de consumatori \u0219i s\u0103 compune\u021bi <strong>mesaje diversificate pentru fiecare categorie de clien\u021bi.<\/strong><\/p>\n<p>Una dintre cele mai importante ac\u021biuni pe care le pute\u021bi face este segmentarea\u00a0<strong>bazei de clien\u021bi \u00een func\u021bie de interesele acestora<\/strong>. <strong>Statisticile demografice \u0219i interesele<\/strong> sunt dou\u0103 dintre elementele de baz\u0103 pe care trebuie s\u0103 le identifica\u021bi atunci c\u00e2nd \u00eencerca\u021bi s\u0103 v\u0103 diversifica\u021bi clien\u021bii. \u00cencerca\u021bi s\u0103 fi\u021bi c\u00e2t mai\u00a0specifici\u00a0\u00een aceast\u0103 segmentare. \u00cen acest fel, pute\u021bi rafina raza de acoperire a emailurilor \u0219i, \u00een acela\u0219i timp, cre\u0219te\u021bi rata de citire \u0219i de click a emailurilor.<\/p>\n<p>Evident, restul regulilor pentru un email marketing de succes continu\u0103 s\u0103 se aplice. <strong>Mesajul trebuie s\u0103 fie pozitiv \u0219i s\u0103 includ\u0103 formularea \u0219i declara\u021biile clare, precum \u0219i una sau mai multe mesaje de tip CALL-TO-ACTION,<\/strong> dac\u0103 este necesar. Titlul trebuie s\u0103 fie la fel de conving\u0103tor \u0219i legat de interesele destinatarului, \u00een timp ce mesajul ar trebui s\u0103 fie scurt \u0219i clar.<\/p>\n<p>\u00cen cele din urm\u0103, <strong>evita\u021bi \u00eentotdeauna SPAM-ul<\/strong>. Nu cople\u0219i\u021bi persoanele din lista dumneavoastr\u0103 cu e-mailuri \u0219i, cel mai important, nu le trimite\u021bi e-mailuri care nu sunt legate de obiectivul dumneavoastr\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O campanie de emailing de succes are \u00eentotdeauna un impact pozitiv asupra destinatarilor. Nu to\u021bi utilizatorii c\u0103tre care comunica\u021bi au acelea\u0219i interese, a\u0219a c\u0103 cel mai important lucru este s\u0103 personaliza\u021bi subiectele emailurilor dup\u0103 interesele diverselor grupuri de clien\u021bi. Acest lucru presupune, \u00eens\u0103, s\u0103 \u0219ti\u021bi exact care sunt interesele fiec\u0103rui client sau utilizator online, iar &hellip; <a href=\"https:\/\/www.softone.ro\/blog\/?p=13574\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Derula\u021bi campanii de newsletter? CRM-ul v\u0103 poate cre\u0219te rata de click \u0219i deschidere a emailurilor<\/span><\/a><\/p>\n","protected":false},"author":71,"featured_media":13575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31,121],"tags":[683,171,682],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Derula\u021bi campanii de newsletter? CRM-ul v\u0103 poate cre\u0219te rata de click \u0219i deschidere a emailurilor - SoftOne Technologies S.A.<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.softone.ro\/blog\/?p=13574\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Derula\u021bi campanii de newsletter? CRM-ul v\u0103 poate cre\u0219te rata de click \u0219i deschidere a emailurilor - SoftOne Technologies S.A.\" \/>\r\n<meta property=\"og:description\" content=\"O campanie de emailing de succes are \u00eentotdeauna un impact pozitiv asupra destinatarilor. Nu to\u021bi utilizatorii c\u0103tre care comunica\u021bi au acelea\u0219i interese, a\u0219a c\u0103 cel mai important lucru este s\u0103 personaliza\u021bi subiectele emailurilor dup\u0103 interesele diverselor grupuri de clien\u021bi. 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