{"id":13639,"date":"2018-11-07T10:04:43","date_gmt":"2018-11-07T10:04:43","guid":{"rendered":"https:\/\/www.softone.ro\/blog\/?p=13639"},"modified":"2020-10-09T14:32:52","modified_gmt":"2020-10-09T14:32:52","slug":"cum-contribuie-inteligenta-artificiala-la-dezvoltarea-solutiilor-crm","status":"publish","type":"post","link":"https:\/\/www.softone.ro\/blog\/?p=13639","title":{"rendered":"Cum contribuie Inteligen\u021ba Artificial\u0103 la dezvoltarea solu\u021biilor CRM?"},"content":{"rendered":"<p>De\u0219i Inteligen\u021ba Artificial\u0103 se afl\u0103 \u00eenc\u0103 \u00eentr-un stadiu incipient de dezvoltare, aceasta ofer\u0103 deja oportunit\u0103\u021bi de optimizare a CRM-ului. \u00cencepem deja s\u0103 vedem anumite instrumente AI care apar pe pia\u021b\u0103, iar unele companii \u00eencep s\u0103 experimenteze cu ele sau chiar s\u0103 le utilizeze.<\/p>\n<p>Adev\u0103rul este c\u0103, p\u00e2n\u0103 acum, singura modalitate de a descrie inteligen\u021ba artificial\u0103 este ca fiind &#8220;promi\u021b\u0103toare&#8221; ori ca avand mult potential \u0219i va dura ceva timp \u00eenainte ca aceastea s\u0103 se transpun\u0103 \u00een rezultate tangibile. Cu siguran\u021b\u0103, AI \u2013 in versiunea pe care o \u0219tim din filme &#8211; este \u00eenc\u0103 destul de departe, dar versiunea sa deja existent\u0103 vizeaz\u0103 rezolvarea anumitor problemelor \u00een situa\u021bii specifice. \u00cen acest sens, inteligen\u021ba artificial\u0103 se poate dovedi extrem de util\u0103.<\/p>\n<p>Mai precis, \u00een ceea ce prive\u0219te CRM, obiectivul AI este s\u0103 sprijine v\u00e2nz\u0103rile \u0219i activitatea de marketing, care sunt coordonate de oameni. Ea poate fi util\u0103 \u00een zona de consultan\u021b\u0103 \u0219i poate atrage aten\u021bia asupra oportunit\u0103\u021bilor \u0219i problemelor, \u00eens\u0103 este de datoria oamenilor s\u0103 ia decizia final\u0103 \u0219i s\u0103 ia m\u0103surile necesare.<\/p>\n<p>De exemplu, lead-scoring-ul este un domeniu cu mult poten\u021bial pentru AI \u00een CRM. Inteligen\u021ba artificial\u0103 poate analiza multitudinea de informa\u021bii referitoare la poten\u021bialii clien\u021bi \u0219i \u00eei poate organiza \u00een func\u021bie de probabilitatea efectu\u0103rii unei achizi\u021bii. Aceast\u0103 list\u0103 va fi apoi prezentat\u0103 personalului de v\u00e2nz\u0103ri &#8211; cu cele mai promi\u021b\u0103toare lead-uri \u00een prim plan &#8211; astfel \u00eenc\u00e2t ace\u0219tia s\u0103 poat\u0103 decide cum vor proceda.<\/p>\n<p>Acest lead-scoring se bazeaz\u0103 pe colectarea de informa\u021bii despre poten\u021bialii clien\u021bi din c\u00e2t mai multe surse \u0219i analizarea acestor informa\u021bii, pentru a evalua dac\u0103 exist\u0103 posibilitatea efectuarii unei achizi\u021bii. \u00cen general, cu c\u00e2t se introduc mai multe informa\u021bii \u00een sistem \u0219i cu c\u00e2t algoritmii utiliza\u021bi sunt mai avansa\u021bi, cu at\u00e2t vor fi mai precise rezultatele.<\/p>\n<p>Desigur, astfel de sisteme necesit\u0103 implementare unui training adecvat pentru a fi utilizat la capacitate maxima. Acesta poate fi realizat fie de speciali\u0219ti AI, fie de echipa de v\u00e2nz\u0103ri \u0219i marketing, care au o imagine de ansamblu asupra subiectului \u0219i inteleg bine despre ce este vorba.<\/p>\n<p>Exist\u0103 \u0219i alte aspecte ale utiliz\u0103rii AI \u00een CRM care se vor face remarcate in viitor, cel mai interesant fiind recunoa\u0219terea vorbirii. Totusi, realizarea unui astfel de obiectiv necesit\u0103 g\u0103sirea de solu\u021bii la probleme importante.<\/p>\n<p>De exemplu, o aplica\u021bie AI cu adev\u0103rat eficient\u0103 trebuie s\u0103 \u00een\u021beleag\u0103 tonul vocii clientului \u0219i, de\u0219i se \u00eenregistreaz\u0103 progrese \u00een acest domeniu, aplica\u021biile generice de recunoa\u0219tere a vorbirii nu sunt \u00eenc\u0103 preg\u0103tite pentru a fi utilizate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De\u0219i Inteligen\u021ba Artificial\u0103 se afl\u0103 \u00eenc\u0103 \u00eentr-un stadiu incipient de dezvoltare, aceasta ofer\u0103 deja oportunit\u0103\u021bi de optimizare a CRM-ului. \u00cencepem deja s\u0103 vedem anumite instrumente AI care apar pe pia\u021b\u0103, iar unele companii \u00eencep s\u0103 experimenteze cu ele sau chiar s\u0103 le utilizeze. Adev\u0103rul este c\u0103, p\u00e2n\u0103 acum, singura modalitate de a descrie inteligen\u021ba artificial\u0103 &hellip; <a href=\"https:\/\/www.softone.ro\/blog\/?p=13639\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Cum contribuie Inteligen\u021ba Artificial\u0103 la dezvoltarea solu\u021biilor CRM?<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":13972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[101,91,121],"tags":[693,171,694],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Cum contribuie Inteligen\u021ba Artificial\u0103 la dezvoltarea solu\u021biilor CRM? - SoftOne Technologies S.A.<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.softone.ro\/blog\/?p=13639\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Cum contribuie Inteligen\u021ba Artificial\u0103 la dezvoltarea solu\u021biilor CRM? - SoftOne Technologies S.A.\" \/>\r\n<meta property=\"og:description\" content=\"De\u0219i Inteligen\u021ba Artificial\u0103 se afl\u0103 \u00eenc\u0103 \u00eentr-un stadiu incipient de dezvoltare, aceasta ofer\u0103 deja oportunit\u0103\u021bi de optimizare a CRM-ului. \u00cencepem deja s\u0103 vedem anumite instrumente AI care apar pe pia\u021b\u0103, iar unele companii \u00eencep s\u0103 experimenteze cu ele sau chiar s\u0103 le utilizeze. Adev\u0103rul este c\u0103, p\u00e2n\u0103 acum, singura modalitate de a descrie inteligen\u021ba artificial\u0103 &hellip; Continue reading Cum contribuie Inteligen\u021ba Artificial\u0103 la dezvoltarea solu\u021biilor CRM?\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.softone.ro\/blog\/?p=13639\" \/>\r\n<meta property=\"og:site_name\" content=\"SoftOne Technologies S.A.\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-11-07T10:04:43+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-10-09T14:32:52+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.softone.ro\/blog\/wp-content\/uploads\/2018\/11\/AI.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\r\n\t<meta property=\"og:image:height\" content=\"628\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SoftOne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.softone.ro\/blog\/#website\",\"url\":\"https:\/\/www.softone.ro\/blog\/\",\"name\":\"SoftOne Technologies S.A.\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.softone.ro\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13639#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.softone.ro\/blog\/wp-content\/uploads\/2018\/11\/AI.png\",\"contentUrl\":\"https:\/\/www.softone.ro\/blog\/wp-content\/uploads\/2018\/11\/AI.png\",\"width\":1200,\"height\":628},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13639#webpage\",\"url\":\"https:\/\/www.softone.ro\/blog\/?p=13639\",\"name\":\"Cum contribuie Inteligen\u021ba Artificial\u0103 la dezvoltarea solu\u021biilor CRM? - SoftOne Technologies S.A.\",\"isPartOf\":{\"@id\":\"https:\/\/www.softone.ro\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13639#primaryimage\"},\"datePublished\":\"2018-11-07T10:04:43+00:00\",\"dateModified\":\"2020-10-09T14:32:52+00:00\",\"author\":{\"@id\":\"https:\/\/www.softone.ro\/blog\/#\/schema\/person\/0a1fb619c530f655812f64eaa095f917\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13639#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.softone.ro\/blog\/?p=13639\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13639#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.softone.ro\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cum contribuie Inteligen\u021ba Artificial\u0103 la dezvoltarea solu\u021biilor CRM?\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.softone.ro\/blog\/#\/schema\/person\/0a1fb619c530f655812f64eaa095f917\",\"name\":\"SoftOne\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.softone.ro\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f2e7d9195557d8c4d1b7776044e15c02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f2e7d9195557d8c4d1b7776044e15c02?s=96&d=mm&r=g\",\"caption\":\"SoftOne\"},\"description\":\"Cu peste 2.000 de instal\u0103ri \u00een Cloud, SoftOne este un furnizor de top de servicii \u0219i solu\u021bii Cloud ERP recunoscute la nivel interna\u021bional, a c\u0103rui strategie de business pune accent pe dezvoltarea de aplica\u021bii ERP, CRM, web \u0219i mobile. SoftOne este prezent \u00een 10 \u021b\u0103ri \u0219i are peste 15.000 de clien\u021bi la nivel regional, c\u0103rora le ofer\u0103 servicii de \u00eenalt\u0103 calitate, prin intermediul unei re\u021bele solide de parteneri, atesta\u021bi cu certificate Soft1 (400+).\",\"sameAs\":[\"https:\/\/www.softone.ro\"],\"url\":\"https:\/\/www.softone.ro\/blog\/?author=11\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cum contribuie Inteligen\u021ba Artificial\u0103 la dezvoltarea solu\u021biilor CRM? - SoftOne Technologies S.A.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.softone.ro\/blog\/?p=13639","og_locale":"en_US","og_type":"article","og_title":"Cum contribuie Inteligen\u021ba Artificial\u0103 la dezvoltarea solu\u021biilor CRM? - SoftOne Technologies S.A.","og_description":"De\u0219i Inteligen\u021ba Artificial\u0103 se afl\u0103 \u00eenc\u0103 \u00eentr-un stadiu incipient de dezvoltare, aceasta ofer\u0103 deja oportunit\u0103\u021bi de optimizare a CRM-ului. \u00cencepem deja s\u0103 vedem anumite instrumente AI care apar pe pia\u021b\u0103, iar unele companii \u00eencep s\u0103 experimenteze cu ele sau chiar s\u0103 le utilizeze. Adev\u0103rul este c\u0103, p\u00e2n\u0103 acum, singura modalitate de a descrie inteligen\u021ba artificial\u0103 &hellip; Continue reading Cum contribuie Inteligen\u021ba Artificial\u0103 la dezvoltarea solu\u021biilor CRM?","og_url":"https:\/\/www.softone.ro\/blog\/?p=13639","og_site_name":"SoftOne Technologies S.A.","article_published_time":"2018-11-07T10:04:43+00:00","article_modified_time":"2020-10-09T14:32:52+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.softone.ro\/blog\/wp-content\/uploads\/2018\/11\/AI.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"SoftOne","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.softone.ro\/blog\/#website","url":"https:\/\/www.softone.ro\/blog\/","name":"SoftOne Technologies S.A.","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.softone.ro\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.softone.ro\/blog\/?p=13639#primaryimage","inLanguage":"en-US","url":"https:\/\/www.softone.ro\/blog\/wp-content\/uploads\/2018\/11\/AI.png","contentUrl":"https:\/\/www.softone.ro\/blog\/wp-content\/uploads\/2018\/11\/AI.png","width":1200,"height":628},{"@type":"WebPage","@id":"https:\/\/www.softone.ro\/blog\/?p=13639#webpage","url":"https:\/\/www.softone.ro\/blog\/?p=13639","name":"Cum contribuie Inteligen\u021ba Artificial\u0103 la dezvoltarea solu\u021biilor CRM? - SoftOne Technologies S.A.","isPartOf":{"@id":"https:\/\/www.softone.ro\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.softone.ro\/blog\/?p=13639#primaryimage"},"datePublished":"2018-11-07T10:04:43+00:00","dateModified":"2020-10-09T14:32:52+00:00","author":{"@id":"https:\/\/www.softone.ro\/blog\/#\/schema\/person\/0a1fb619c530f655812f64eaa095f917"},"breadcrumb":{"@id":"https:\/\/www.softone.ro\/blog\/?p=13639#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.softone.ro\/blog\/?p=13639"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.softone.ro\/blog\/?p=13639#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.softone.ro\/blog"},{"@type":"ListItem","position":2,"name":"Cum contribuie Inteligen\u021ba Artificial\u0103 la dezvoltarea solu\u021biilor CRM?"}]},{"@type":"Person","@id":"https:\/\/www.softone.ro\/blog\/#\/schema\/person\/0a1fb619c530f655812f64eaa095f917","name":"SoftOne","image":{"@type":"ImageObject","@id":"https:\/\/www.softone.ro\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/f2e7d9195557d8c4d1b7776044e15c02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f2e7d9195557d8c4d1b7776044e15c02?s=96&d=mm&r=g","caption":"SoftOne"},"description":"Cu peste 2.000 de instal\u0103ri \u00een Cloud, SoftOne este un furnizor de top de servicii \u0219i solu\u021bii Cloud ERP recunoscute la nivel interna\u021bional, a c\u0103rui strategie de business pune accent pe dezvoltarea de aplica\u021bii ERP, CRM, web \u0219i mobile. SoftOne este prezent \u00een 10 \u021b\u0103ri \u0219i are peste 15.000 de clien\u021bi la nivel regional, c\u0103rora le ofer\u0103 servicii de \u00eenalt\u0103 calitate, prin intermediul unei re\u021bele solide de parteneri, atesta\u021bi cu certificate Soft1 (400+).","sameAs":["https:\/\/www.softone.ro"],"url":"https:\/\/www.softone.ro\/blog\/?author=11"}]}},"_links":{"self":[{"href":"https:\/\/www.softone.ro\/blog\/index.php?rest_route=\/wp\/v2\/posts\/13639"}],"collection":[{"href":"https:\/\/www.softone.ro\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.softone.ro\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.softone.ro\/blog\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.softone.ro\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13639"}],"version-history":[{"count":2,"href":"https:\/\/www.softone.ro\/blog\/index.php?rest_route=\/wp\/v2\/posts\/13639\/revisions"}],"predecessor-version":[{"id":13643,"href":"https:\/\/www.softone.ro\/blog\/index.php?rest_route=\/wp\/v2\/posts\/13639\/revisions\/13643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.softone.ro\/blog\/index.php?rest_route=\/wp\/v2\/media\/13972"}],"wp:attachment":[{"href":"https:\/\/www.softone.ro\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.softone.ro\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.softone.ro\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}