{"id":13776,"date":"2019-08-16T12:44:45","date_gmt":"2019-08-16T12:44:45","guid":{"rendered":"https:\/\/www.softone.ro\/blog\/?p=13776"},"modified":"2019-08-22T10:09:58","modified_gmt":"2019-08-22T10:09:58","slug":"cum-va-ajuta-o-solutie-crm-sa-cresteti-profitabilitatea-si-vanzarile","status":"publish","type":"post","link":"https:\/\/www.softone.ro\/blog\/?p=13776","title":{"rendered":"Cum v\u0103 ajut\u0103 o solu\u021bie CRM s\u0103 cre\u0219te\u021bi profitabilitatea \u0219i v\u00e2nz\u0103rile?"},"content":{"rendered":"

Sistemul CRM (Customer Relationship Management) este vital pentru orice business care dore\u0219te s\u0103 utilizeze informa\u021biile stocate \u00een baza de date de clien\u021bi pentru a ob\u021bine o rentabilitate maxim\u0103. P\u00e2n\u0103 la urm\u0103, ce rost are s\u0103 colecta\u021bi informa\u021bii de fiecare dat\u0103 c\u00e2nd un client sun\u0103, trimite un e-mail, viziteaz\u0103 site-ul sau interac\u021bioneaz\u0103 cu brandul dumneavoastr\u0103 prin intermediul social media, dac\u0103 nu le pute\u021bi utiliza pentru a genera v\u00e2nz\u0103ri \u0219i, implicit, profit?<\/p>\n

S\u0103 vedem a\u0219adar, concret, cum v\u0103 poate ajuta o solu\u021bie CRM s\u0103 v\u0103 cre\u0219te\u021bi v\u00e2nz\u0103rile.<\/p>\n

    \n
  1. Mai pu\u021bine lead-uri pierdute<\/strong><\/li>\n<\/ol>\n

    Oamenii fac gre\u0219eli \u0219i uneori anumite informa\u021bii se pierd pe parcurs. Echipa dumneavoastr\u0103 de v\u00e2nz\u0103ri este probabil destul de ocupat\u0103 pentru a urm\u0103ri clien\u021bii care au interactionat deja cu ei pentru a-\u0219i face griji pentru acei al\u021bii, care ar putea s\u0103 v\u0103 fi vizitat site-ul web sau s\u0103 fi interac\u021bionat ocazional cu pagina de social-media. Un sistem CRM bun va colecta toate aceste informa\u021bii \u0219i le va afi\u0219a \u00eentr-un mod care s\u0103 faciliteze crearea unei strategii de marketing menit\u0103 s\u0103 targeteze aceast\u0103 baz\u0103 de clien\u021bi.<\/p>\n

      \n
    1. Activit\u0103\u021bi de marketing targetate<\/strong><\/li>\n<\/ol>\n

      Este o pierdere de timp pentru echipa de marketing sa comunice via social media cu cineva care foloseste doar e-mail-ul ori s\u0103 include \u00eentr-o campanie de em-mail marketing pe cineva care prefera sa comunice doar telefonic. O solu\u021bie CRM analizeaz\u0103 \u0219i centralizeaz\u0103 intr-un raport care este cel mai potrivit canal de comunicare c\u0103tre un anumit grup. Aceast\u0103 abordare v\u0103 ajut\u0103 s\u0103 economisi\u021bi timp \u0219i bani, maximiz\u00e2nd profitul generat prin intermediul fiec\u0103rei campanii de marketing.<\/p>\n

        \n
      1. Marketing automatizat<\/strong><\/li>\n<\/ol>\n

        Pe l\u00e2ng\u0103 faptul c\u0103 v\u0103 permite s\u0103 crea\u021bi campaniile de marketing ce se adreseaz\u0103 unui segment de clien\u021bi foarte clar definit, o solu\u021bie CRM v\u0103 poate ajuta, de asemenea, \u0219i la automatizarea anumitor func\u021bii de marketing, economisind timp \u0219i bani. Procese, cum ar fi transmiterea unui e-mail cu o ofert\u0103 special\u0103 pentru ziua de na\u0219tere a unui client, pot fi automatizate pentru \u00eentreaga baz\u0103 de date, permi\u021b\u00e2nd angajatului care ar fi trebuit s\u0103 trimit\u0103 manual acest tip de e-mail zilnic s\u0103 se ocupoe de alte activit\u0103\u021bi. De asemenea, automatizarea reduce erorile \u0219i poate continua transmiterea acestor mesaj \u0219i \u00een afara programului de lucru standard.<\/p>\n

          \n
        1. Prioritiza\u021bi datorit\u0103 analizei<\/strong><\/li>\n<\/ol>\n

          Unul dintre beneficiile majore pe care le ofer\u0103 solu\u021biile CRM \u00eel reprezint\u0103 preluarea tuturor datelor de la diferite echipe \u0219i afi\u0219area acestora \u00een formate simple, u\u0219or de citit, precum grafice \u0219i diagrame. Accesul la aceste informatii centralizate si expuse \u00eentr-o form\u0103 u\u0219or de \u00eenteles \u0219i de urm\u0103rit poate fi de extram de valoroas\u0103 \u00een procesul decizional. Folosind analiza CRM, managerii pot prioritize anumite task-uri pentru a rofita la maximum de timpul angaja\u021bilor \u0219i a maximiza productivitatea fiec\u0103rei echipe.<\/p>\n

            \n
          1. Aplica\u021bii mobile: nu pierde\u021bi niciun lead!<\/strong><\/li>\n<\/ol>\n

            Beneficia\u021bi de acces la informa\u021bii \u00een timp real \u0219i r\u0103m\u00e2ne\u021bi conectat \u00een permanen\u021b\u0103 cu oricine de la sediu sau cu al\u021bi colegi sau parteneri de afaceri din alte loca\u021bii. Tot mai mul\u021bi furnizori de solu\u021bii CRM au dezvoltat aplica\u021bii ce v\u0103 permit sa accesa\u021bi, cu un simplu click, orice date v\u0103 sunt necesare \u0219i s\u0103 stabili\u021bi \u00eent\u00e2lniri cu membrii echipei, de oriunde, utiliz\u00e2nd telefonul sau tableta.<\/p>\n

             <\/p>\n","protected":false},"excerpt":{"rendered":"

            Sistemul CRM (Customer Relationship Management) este vital pentru orice business care dore\u0219te s\u0103 utilizeze informa\u021biile stocate \u00een baza de date de clien\u021bi pentru a ob\u021bine o rentabilitate maxim\u0103. P\u00e2n\u0103 la urm\u0103, ce rost are s\u0103 colecta\u021bi informa\u021bii de fiecare dat\u0103 c\u00e2nd un client sun\u0103, trimite un e-mail, viziteaz\u0103 site-ul sau interac\u021bioneaz\u0103 cu brandul dumneavoastr\u0103 prin … Continue reading Cum v\u0103 ajut\u0103 o solu\u021bie CRM s\u0103 cre\u0219te\u021bi profitabilitatea \u0219i v\u00e2nz\u0103rile?<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":13779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[101,91],"tags":[660,692,701,171],"yoast_head":"\r\nCum v\u0103 ajut\u0103 o solu\u021bie CRM s\u0103 cre\u0219te\u021bi profitabilitatea \u0219i v\u00e2nz\u0103rile? - SoftOne Technologies S.A.<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.softone.ro\/blog\/?p=13776\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Cum v\u0103 ajut\u0103 o solu\u021bie CRM s\u0103 cre\u0219te\u021bi profitabilitatea \u0219i v\u00e2nz\u0103rile? - SoftOne Technologies S.A.\" \/>\r\n<meta property=\"og:description\" content=\"Sistemul CRM (Customer Relationship Management) este vital pentru orice business care dore\u0219te s\u0103 utilizeze informa\u021biile stocate \u00een baza de date de clien\u021bi pentru a ob\u021bine o rentabilitate maxim\u0103. P\u00e2n\u0103 la urm\u0103, ce rost are s\u0103 colecta\u021bi informa\u021bii de fiecare dat\u0103 c\u00e2nd un client sun\u0103, trimite un e-mail, viziteaz\u0103 site-ul sau interac\u021bioneaz\u0103 cu brandul dumneavoastr\u0103 prin … Continue reading Cum v\u0103 ajut\u0103 o solu\u021bie CRM s\u0103 cre\u0219te\u021bi profitabilitatea \u0219i v\u00e2nz\u0103rile?\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.softone.ro\/blog\/?p=13776\" \/>\r\n<meta property=\"og:site_name\" content=\"SoftOne Technologies S.A.\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-08-16T12:44:45+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2019-08-22T10:09:58+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.softone.ro\/blog\/wp-content\/uploads\/2019\/08\/1591-1.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"6409\" \/>\r\n\t<meta property=\"og:image:height\" content=\"2785\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SoftOne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.softone.ro\/blog\/#website\",\"url\":\"https:\/\/www.softone.ro\/blog\/\",\"name\":\"SoftOne Technologies S.A.\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.softone.ro\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13776#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.softone.ro\/blog\/wp-content\/uploads\/2019\/08\/1591-1.jpg\",\"contentUrl\":\"https:\/\/www.softone.ro\/blog\/wp-content\/uploads\/2019\/08\/1591-1.jpg\",\"width\":6409,\"height\":2785,\"caption\":\"CRM, customer relationship management isometric web banner, business internet technology accounting system, clients support deal, organization of data. 3d vector illustration, line art, landing page\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13776#webpage\",\"url\":\"https:\/\/www.softone.ro\/blog\/?p=13776\",\"name\":\"Cum v\u0103 ajut\u0103 o solu\u021bie CRM s\u0103 cre\u0219te\u021bi profitabilitatea \u0219i v\u00e2nz\u0103rile? - SoftOne Technologies S.A.\",\"isPartOf\":{\"@id\":\"https:\/\/www.softone.ro\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13776#primaryimage\"},\"datePublished\":\"2019-08-16T12:44:45+00:00\",\"dateModified\":\"2019-08-22T10:09:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.softone.ro\/blog\/#\/schema\/person\/0a1fb619c530f655812f64eaa095f917\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13776#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.softone.ro\/blog\/?p=13776\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13776#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.softone.ro\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cum v\u0103 ajut\u0103 o solu\u021bie CRM s\u0103 cre\u0219te\u021bi profitabilitatea \u0219i v\u00e2nz\u0103rile?\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.softone.ro\/blog\/#\/schema\/person\/0a1fb619c530f655812f64eaa095f917\",\"name\":\"SoftOne\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.softone.ro\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f2e7d9195557d8c4d1b7776044e15c02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f2e7d9195557d8c4d1b7776044e15c02?s=96&d=mm&r=g\",\"caption\":\"SoftOne\"},\"description\":\"Cu peste 2.000 de instal\u0103ri \u00een Cloud, SoftOne este un furnizor de top de servicii \u0219i solu\u021bii Cloud ERP recunoscute la nivel interna\u021bional, a c\u0103rui strategie de business pune accent pe dezvoltarea de aplica\u021bii ERP, CRM, web \u0219i mobile. 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