{"id":13823,"date":"2019-11-21T12:15:54","date_gmt":"2019-11-21T12:15:54","guid":{"rendered":"https:\/\/www.softone.ro\/blog\/?p=13823"},"modified":"2019-11-25T10:29:55","modified_gmt":"2019-11-25T10:29:55","slug":"transformarea-digitala-cum-va-asigura-un-avantaj-competitiv","status":"publish","type":"post","link":"https:\/\/www.softone.ro\/blog\/?p=13823","title":{"rendered":"Transformarea digital\u0103: Cum v\u0103 asigur\u0103 un avantaj competitiv?"},"content":{"rendered":"

La fel ca majoritatea trendurilor din tehnologie, transformarea digital\u0103 este un concept cu adev\u0103rat vag. Dar, \u00een acest caz, lips\u0103 unei defini\u021bii clare este complet justificabil\u0103. Deci, la ce ne referim c\u00e2nd vorbim despre transformarea digital\u0103 a unei companii? R\u0103spunsul simplu ar fi c\u0103 transformarea digital\u0103 se refer\u0103 la optimizarea proceselor de afaceri (respectiv cre\u0219terea performan\u021bei) prin utilizarea tehnologiei.<\/p>\n

Dar la fel de bine putem \u00eentreba: nu este tocmai ceea ce facem cu tehnologia de at\u00e2\u021bia ani? Da, \u00eentr-adev\u0103r, acesta a fost rolul s\u0103u, dar \u00een prezent exist\u0103 o mic\u0103 diferen\u021b\u0103. P\u00e2n\u0103 acum, \u00eencercam s\u0103 folosim tehnologia pentru a aborda mai multe probleme specifice. Am evitat s\u0103 extindem aceast\u0103 abordare la opera\u021biuni de afaceri mai ample, la modul \u00een care o afacere este administrat\u0103 efectiv sau la strategiile de business. Foloseam tehnologia, de exemplu, pentru a face copii ale fisierelor si datelor \u00een mod u\u0219or \u0219i sigur.<\/p>\n

Ast\u0103zi, \u00eens\u0103, tehnologia a invadat toate aspectele, de la experien\u021ba clien\u021bilor p\u00e2n\u0103 la implicarea clien\u021bilor \u00een dezvoltarea de produse \u0219i probleme legate de UX, UI, etc. Cu alte cuvinte, tehnologia este acum parte a tuturor opera\u021biunilor comerciale, deoarece fiecare proces este automatizat.<\/p>\n

\u0218i acesta este exact cel mai mare obstacol \u00een calea transform\u0103rii digitale de succes a oric\u0103rei afaceri: faptul c\u0103 transformarea digital\u0103 afecteaz\u0103 totul, penetr\u00e2nd \u00eentreaga gam\u0103 de opera\u021bii. Deci, cum po\u021bi s\u0103 te asiguri c\u0103 vei \u00eencepe dreptul? Urm\u0103toarele sfaturi simple v\u0103 pot ajuta \u00een acest sens:<\/p>\n

 <\/p>\n

    \n
  1. Nu pierde\u021bi timpul! Trebuie s\u0103 \u00eencepe\u021bi s\u0103 planifica\u021bi transformarea digital\u0103 a companiei dumneavoastr\u0103 imediat ce a\u021bi terminat de citit acest articol, deoarece o afacere transformat\u0103 digital este mult mai eficient\u0103 \u0219i mai productiv\u0103 (\u0219i erorile sunt semnificativ reduse). Pentru a ob\u021bine acest lucru \u0219i pentru a v\u0103 asigura c\u0103 angaja\u021bii dumneavoastr\u0103 sunt cu to\u021bii implica\u021bi \u00een acest proces, \u00eencepe\u021bi cu un proces simplu – ceva frustrant cu care majoritatea oamenilor dvs. trebuie s\u0103 se ocupe aproape de fiecare zi – \u0219i \u2026 digitaliza\u021bi-l \u00een \u00eentregime. Solu\u021biile Cloud \u0219i Mobile sunt cel mai bun instrument.<\/li>\n
  2. Documenta\u021bi toate procesele \u0219i \u00eencepe\u021bi prin a accepta c\u0103 nimic nu trebuie s\u0103 r\u0103m\u00e2n\u0103 nimic a\u0219a cum este! Totul poate fi automatizat. Totul poate fi digitalizat. Trebuie doar s\u0103 v\u0103 asigura\u021bi c\u0103 procesul de analiz\u0103 \u0219i documentare sunt realizate corect.<\/li>\n
  3. Muta\u021bi totul \u00een Cloud! Accesul de pe orice dispozitiv, de oriunde \u0219i oric\u00e2nd este tot ce v\u0103 trebuie pentru a c\u00e2\u0219tiga oamenii.<\/li>\n
  4. Implica\u021bi-v\u0103 clien\u021bii! Deschide\u021bi-v\u0103 afacerea, ascult\u0103\u021bi ce au de spus \u0219i oferi\u021bi o solu\u021bie bazat\u0103 pe feedback-ul lor.<\/li>\n
  5. \u00cen mod similar, implica\u021bi-v\u0103 \u0219i angaja\u021bii. \u00centreba\u021bi-i de ce au nevoie \u0219i oferi\u021bi-le solu\u021bia potrivit\u0103.<\/li>\n
  6. Colecta\u021bi date, asigur\u00e2ndu-v\u0103 c\u0103 folosi\u021bi cele mai bune instrumente \u0219i canale. Ceea ce nu poate fi m\u0103surat, nici nu poate fi gestionat. Acest lucru nu este valabil numai pentru datele de v\u00e2nz\u0103ri, ci pentru toate datele \u00een general – evenimente, campanii, furnizori \u0219i a\u0219a mai departe.<\/li>\n
  7. Nu ezita\u021bi s\u0103 folosi\u021bi datele pe care le ave\u021bi. Numi\u021bi persoanele responsabile cu procesarea \u0219i analiza datelor \u0219i lua\u021bi decizii pe baza informa\u021biilor disponibile.<\/li>\n<\/ol>\n

    \u00cen sf\u00e2r\u0219it, nu \u00eenceta\u021bi niciodat\u0103 s\u0103 m\u0103sura\u021bi \u0219i s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi fiecare proces. Ceea ce func\u021bioneaz\u0103 ast\u0103zi este posibil s\u0103 nu func\u021bioneze la fel de bine peste 2 ani \u0219i, dac\u0103 nu exist\u0103 un sistem de evaluare implementat, nu ve\u021bi putea identifica nici modific\u0103rile \u0219i nici impactul acestora.<\/p>\n","protected":false},"excerpt":{"rendered":"

    La fel ca majoritatea trendurilor din tehnologie, transformarea digital\u0103 este un concept cu adev\u0103rat vag. Dar, \u00een acest caz, lips\u0103 unei defini\u021bii clare este complet justificabil\u0103. Deci, la ce ne referim c\u00e2nd vorbim despre transformarea digital\u0103 a unei companii? R\u0103spunsul simplu ar fi c\u0103 transformarea digital\u0103 se refer\u0103 la optimizarea proceselor de afaceri (respectiv cre\u0219terea … Continue reading Transformarea digital\u0103: Cum v\u0103 asigur\u0103 un avantaj competitiv?<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":13824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[101],"tags":[692,724,141,131],"yoast_head":"\r\nTransformarea digital\u0103: Cum v\u0103 asigur\u0103 un avantaj competitiv? - SoftOne Technologies S.A.<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.softone.ro\/blog\/?p=13823\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Transformarea digital\u0103: Cum v\u0103 asigur\u0103 un avantaj competitiv? - SoftOne Technologies S.A.\" \/>\r\n<meta property=\"og:description\" content=\"La fel ca majoritatea trendurilor din tehnologie, transformarea digital\u0103 este un concept cu adev\u0103rat vag. Dar, \u00een acest caz, lips\u0103 unei defini\u021bii clare este complet justificabil\u0103. Deci, la ce ne referim c\u00e2nd vorbim despre transformarea digital\u0103 a unei companii? R\u0103spunsul simplu ar fi c\u0103 transformarea digital\u0103 se refer\u0103 la optimizarea proceselor de afaceri (respectiv cre\u0219terea … Continue reading Transformarea digital\u0103: Cum v\u0103 asigur\u0103 un avantaj competitiv?\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.softone.ro\/blog\/?p=13823\" \/>\r\n<meta property=\"og:site_name\" content=\"SoftOne Technologies S.A.\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-11-21T12:15:54+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2019-11-25T10:29:55+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.softone.ro\/blog\/wp-content\/uploads\/2019\/11\/Digital-transformation.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1260\" \/>\r\n\t<meta property=\"og:image:height\" content=\"628\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SoftOne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.softone.ro\/blog\/#website\",\"url\":\"https:\/\/www.softone.ro\/blog\/\",\"name\":\"SoftOne Technologies S.A.\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.softone.ro\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13823#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.softone.ro\/blog\/wp-content\/uploads\/2019\/11\/Digital-transformation.jpg\",\"contentUrl\":\"https:\/\/www.softone.ro\/blog\/wp-content\/uploads\/2019\/11\/Digital-transformation.jpg\",\"width\":1260,\"height\":628},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13823#webpage\",\"url\":\"https:\/\/www.softone.ro\/blog\/?p=13823\",\"name\":\"Transformarea digital\u0103: Cum v\u0103 asigur\u0103 un avantaj competitiv? - SoftOne Technologies S.A.\",\"isPartOf\":{\"@id\":\"https:\/\/www.softone.ro\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13823#primaryimage\"},\"datePublished\":\"2019-11-21T12:15:54+00:00\",\"dateModified\":\"2019-11-25T10:29:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.softone.ro\/blog\/#\/schema\/person\/0a1fb619c530f655812f64eaa095f917\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13823#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.softone.ro\/blog\/?p=13823\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.softone.ro\/blog\/?p=13823#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.softone.ro\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transformarea digital\u0103: Cum v\u0103 asigur\u0103 un avantaj competitiv?\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.softone.ro\/blog\/#\/schema\/person\/0a1fb619c530f655812f64eaa095f917\",\"name\":\"SoftOne\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.softone.ro\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f2e7d9195557d8c4d1b7776044e15c02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f2e7d9195557d8c4d1b7776044e15c02?s=96&d=mm&r=g\",\"caption\":\"SoftOne\"},\"description\":\"Cu peste 2.000 de instal\u0103ri \u00een Cloud, SoftOne este un furnizor de top de servicii \u0219i solu\u021bii Cloud ERP recunoscute la nivel interna\u021bional, a c\u0103rui strategie de business pune accent pe dezvoltarea de aplica\u021bii ERP, CRM, web \u0219i mobile. 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