{"id":13845,"date":"2020-01-13T15:12:19","date_gmt":"2020-01-13T15:12:19","guid":{"rendered":"https:\/\/www.softone.ro\/blog\/?p=13845"},"modified":"2020-10-20T13:06:56","modified_gmt":"2020-10-20T13:06:56","slug":"crm-social-media","status":"publish","type":"post","link":"https:\/\/www.softone.ro\/blog\/?p=13845","title":{"rendered":"Social Media \u0219i CRM"},"content":{"rendered":"

CRM \u00eenseamn\u0103 gestionarea rela\u021biei cu clien\u021bii \u0219i maximizarea implic\u0103rii acestora. \u0218i cum social media joac\u0103 un rol din ce \u00een ce mai important \u00een via\u021ba tuturor, este esen\u021bial s\u0103 existe o solu\u021bie CRM adaptat\u0103. Citi\u021bi mai jos pentru a afla c\u00e2teva sfaturi care v\u0103 pot ajuta s\u0103 profita\u021bi din plin de solu\u021bia dumneavoastr\u0103 Social CRM.<\/p>\n

Obiective \u0219i targetare<\/strong><\/p>\n

Problema principal\u0103 cu re\u021belele de socializare este c\u0103 acestea genereaz\u0103 mult zgomot \u0219i v\u0103 pot consuma mult timp, dac\u0103 nu sunte\u021bi suficient de aten\u021bi. \u00cen realitate, regulile ce se aplic\u0103 persoanelor fizice care folosesc Facebook se aplic\u0103 \u0219i companiilor care utilizeaz\u0103 un sistem CRM<\/a>. Prin urmare, este important s\u0103 ave\u021bi obiective clare \u00een ceea ce prive\u0219te datele pe care dori\u021bi s\u0103 le colecta\u021bi \u0219i cum pute\u021bi utiliza aceste date \u00een beneficiul clien\u021bilor dumneavoastr\u0103 \u00eenainte de a \u00eencepe efectiv s\u0103 folosi\u021bi o solu\u021bie CRM. Cea mai mare – \u0219i mai frecvent\u0103 – problem\u0103 \u00een acest caz, este c\u0103 majoritatea companiilor se concentreaz\u0103 foarte mult pe a genera engagement sau pe cre\u0219terea acestuia f\u0103r\u0103 s\u0103 \u0219tie, de fapt, cum\u00a0\u00eel pot folosi pentru a ob\u021bine rezultate pozitive pe termen lung.<\/p>\n

Abordare holistic\u0103<\/strong><\/p>\n

Fiecare department din cadrul unei companii trebuie sa interac\u021bioneze cu clien\u021bii, fie ca vorbim despre Rela\u021bii Clien\u021bi, V\u00e2nz\u0103ri, Marketing sau Development. Pentru a beneficia c\u00e2t mai mult de o solu\u021bie social CRM este necesar\u0103 implicarea tuturor departamentelor.<\/p>\n

Nerespectarea unei abord\u0103ri unificate \u0219i holistice \u00eenseamn\u0103 o oportunitate pierdut\u0103. Sistemele CRM sunt cu adev\u0103rat eficiente c\u00e2nd pot unifica marketingul, v\u00e2nz\u0103rile \u0219i serviciile, asigur\u00e2nd astfel disponibilitatea complet\u0103 a informa\u021biilor.<\/p>\n

Adaptarea la nevoile moderne<\/strong><\/p>\n

Dac\u0103 exist\u0103 o constant\u0103 \u00een social media, aceasta este o schimbarea: noi comunit\u0103\u021bi \u0219i tehnologii apar mereu \u0219i politicile sunt \u00een continu\u0103 schimbare. Ca urmare, peisajul social CRM este orice, mai pu\u021bin static. Pentru ca un sistem s\u0103 r\u0103m\u00e2n\u0103 de succes, este necesar\u0103 o reajustare continu\u0103 \u0219i experimentare. Pur \u0219i simplu nu este posibil ca procesele opera\u021bionale \u0219i sistemul CRM s\u0103 func\u021bioneze cu pilot automat.<\/p>\n

Pe m\u0103sur\u0103 ce noi canale de social media apar, este important s\u0103 v\u0103 optimiza\u021bi procesele, astfel \u00eenc\u00e2t s\u0103 pute\u021bi beneficia cu adev\u0103rat de plusvaloarea pe care solu\u021bia CRM v-o poate asigura \u00een lumea omnichannel de ast\u0103zi.<\/p>\n

Importan\u021ba parametrilor<\/strong><\/p>\n

De\u0219i 80% dintre IMM-uri folosesc social media, doar 44% dintre ele au \u00eencercat vreodat\u0103 s\u0103 \u00ee\u0219i m\u0103soare eficien\u021ba. Marile companii \u00eens\u0103 au o abordare mai … \u0219tiin\u021bific\u0103 a acestei chestiuni. Oricare ar fi dimensiunea afacerii dumneavoastr\u0103, s\u0103 \u0219ti\u021bi ce func\u021bioneaz\u0103 \u0219i ce nu este un criteriu important \u00een m\u0103surarea eficien\u021bei solu\u021biei CRM pe care o utiliza\u021bi. \u00cen termeni simpli, este obligatoriu s\u0103 acorda\u021bi aten\u021bie parametrilor care indic\u0103 dac\u0103 media social\u0103 \u00ee\u0219i \u00eendepline\u0219te obiectivele stabilite.<\/p>\n","protected":false},"excerpt":{"rendered":"

CRM \u00eenseamn\u0103 gestionarea rela\u021biei cu clien\u021bii \u0219i maximizarea implic\u0103rii acestora. \u0218i cum social media joac\u0103 un rol din ce \u00een ce mai important \u00een via\u021ba tuturor, este esen\u021bial s\u0103 existe o solu\u021bie CRM adaptat\u0103. Citi\u021bi mai jos pentru a afla c\u00e2teva sfaturi care v\u0103 pot ajuta s\u0103 profita\u021bi din plin de solu\u021bia dumneavoastr\u0103 Social CRM. … Continue reading Social Media \u0219i CRM<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":13850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[101,121],"tags":[725,727,634],"yoast_head":"\r\nCRM si Social Media - cum sa devii mai competitiv<\/title>\r\n<meta name=\"description\" content=\"CRM inseamna gestiunea clientilor si social media este din ce in ce mai importanta. 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