{"id":13919,"date":"2020-07-07T11:48:05","date_gmt":"2020-07-07T11:48:05","guid":{"rendered":"https:\/\/www.softone.ro\/blog\/?p=13919"},"modified":"2020-10-20T11:41:57","modified_gmt":"2020-10-20T11:41:57","slug":"erp-cloud-ecommerce","status":"publish","type":"post","link":"https:\/\/www.softone.ro\/blog\/?p=13919","title":{"rendered":"Solu\u021biile ERP \u00een Cloud, op\u021biunea salvatoare pentru e-commerce \u00een perioada de pandemie"},"content":{"rendered":"

Perioada pandemiei a determinat industria de retail s\u0103 se orienteze complet c\u0103tre comer\u021bul electronic \u0219i, a\u0219a cum era de a\u0219teptat, s-a observat o cre\u0219tere semnificativ\u0103 a cump\u0103r\u0103turilor online. Dac\u0103 p\u00e2n\u0103 nu demult oamenii achizi\u021bionau online \u00een mod special \u00eembr\u0103c\u0103minte, electronice \u0219i electrocasnice, \u00een 2020 am asistat la dezvoltarea ni\u0219elor de bunuri de larg consum \u0219i alimente, livrarea din supermarket-uri \u00eenregistr\u00e2nd cre\u0219teri foarte mari \u00een aceast\u0103 perioad\u0103. De asemenea, cererea a crescut \u0219i \u00een cazul produselor de \u00eengrijire personal\u0103, produse de fitness, c\u0103r\u021bi \u0219i produse pentru copii.<\/p>\n

\u201eChiar dac\u0103 tendin\u021ba c\u0103tre digitalizarea industriei retail a \u00eenceput \u00een anii preceden\u021bi, criz\u0103 Covid-19 a impus ca toate magazinele s\u0103 fie prezente \u00een mediul online pentru a supravie\u021bui. \u00cen plus, comportamentul consumatorilor s-a schimbat radical \u0219i tot mai mul\u021bi oameni au ales s\u0103-\u0219i fac\u0103 cump\u0103r\u0103turile online, din motive de siguran\u021b\u0103 \u0219i din lipsa altor alternative.\u201d spune Alexandra Lucescu, Director Comercial al produc\u0103torului de ERP, Softone, unul dintre principalii furnizori de solu\u021bii informatice pentru magazinele online.<\/p>\n

Dac\u0103 \u00een anul 2019, conform Eurostat, doar 23% dintre rom\u00e2ni \u00ee\u0219i f\u0103ceau cump\u0103r\u0103turile online, \u00een ultimele luni procentul a crescut considerabil. Astfel, din datele existente p\u00e2n\u0103 acum, \u00een martie 2020, v\u00e2nz\u0103rile de produse digitale au crescut, pe pia\u021ba rom\u00e2neasc\u0103, cu 16%. Cele mai accentuate cre\u0219teri au fost la produse de securitate informatic\u0103, la aplica\u021biile audio-video \u0219i la tool-urile de dezvoltare web.<\/p>\n

\u00cen acest context, pia\u021ba de e-commerce a fost astfel nevoit\u0103 s\u0103 \u00ee\u0219i optimizeze opera\u021biunile pentru a oferi clien\u021bilor cea mai bun\u0103 experien\u021b\u0103 de cump\u0103r\u0103turi. Digitalizarea \u0219i automatizarea proceselor de lucru au jucat un rol foarte important. Un alt aspect care s-a schimbat in comportamentul de achizi\u021bii a fost orientarea c\u0103tre efectuarea pl\u0103\u021bii cu cardul.<\/p>\n

\u201eMajoritatea retailerilor mici \u0219i mijlocii nu au fost \u00eens\u0103 preg\u0103ti\u021bi pentru aceste schimb\u0103ri, iar prezen\u021ba lor \u00een mediul online abia acum se contureaz\u0103. Astfel, ne a\u0219tept\u0103m \u00een viitorul apropiat ca pia\u021ba de e-commerce s\u0103 creasc\u0103 \u0219i mai mult. Evenimentele care s-au petrecut la nivel global au determinat companiile s\u0103 \u00ee\u0219i reg\u00e2ndeasc\u0103 modelele de business. Industria de e-commerce s-a orientat mai mult ca niciodat\u0103 c\u0103tre digitalizarea opera\u021biunilor. Acest lucru s-a \u00eent\u00e2mplat \u00een primul r\u00e2nd datorit\u0103 cre\u0219terii num\u0103rului de tranzac\u021bii online, iar apoi pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba de cump\u0103r\u0103turi \u0219i pentru a oferi mai mult\u0103 siguran\u021b\u0103 clien\u021bilor. De asemenea, digitalizarea tuturor proceselor de business a permis companiilor din e-commerce s\u0103 \u00ee\u0219i gestioneze eficient rela\u021bia cu furnizorii \u0219i partenerii, nu doar cu clien\u021bii\u201d, adaug\u0103 Alexandra Lucescu, Director Comercial Softone<\/p>\n

\u00cen r\u00e2ndul companiilor de IT s-a resim\u021bit o cerere mai mare a serviciilor software. Reprezentan\u021bii companiei Softone, de exemplu, spun c\u0103 vremurile i-au obligat s\u0103 preg\u0103teasc\u0103 un pachet special de e-commerce pentru solu\u021bia Soft1 Cloud ERP<\/a> care era deja \u00een portofoliul companiei.\u00a0 menit s\u0103 satisfac\u0103 complet nevoile magazinelor online \u0219i care s\u0103 se adapteze lucrului de acas\u0103. Cea mai cerut\u0103 solu\u021bie a fost implementarea unui ERP \u00een Cloud care permitea oricui s\u0103 aib\u0103 acces la datele companiilor indiferent unde se afla \u0219i de pe orice dispozitiv.<\/p>\n

\u201eNe-am concentrat spre a ne adapta produsele \u0219i serviciile, astfel \u00eenc\u00e2t s\u0103 le putem implementa \u00een cel mai scurt timp, la costuri rezonabile. Solu\u021bia noastr\u0103, Soft1 Cloud ERP, permite integrarea cu orice platform\u0103 de e-commerce \u00een cel mai u\u0219or mod cu putin\u021b\u0103, iar \u00een aceast\u0103 perioad\u0103 am creat un pachet special, dedicat industriei de retail, prin care am putut oferi acces la modulele de contabilitate, gestiune stocuri, financiar, v\u00e2nzare, depozite, raportare \u0219i CRM. Avantajul pe care \u00eel oferim tuturor magazinelor online este c\u0103 aplica\u021bia Soft1 poate fi personalizat\u0103 \u00een func\u021bie de nevoile fiec\u0103rui business \u0219i poate fi accesat\u0103 oric\u00e2nd, utiliz\u00e2nd orice dispozitiv. \u00cen plus, site-urile pot fi sincronizate \u00een timp real cu Soft1 ERP \u0219i CRM pentru a le oferi retailerilor informa\u021bii \u00een timp real despre stocuri, comenzi, carduri de fidelizare ale clien\u021bilor, integrare cu sisteme de pl\u0103\u021bi online, aplica\u021bii de curierat \u0219i multe altele\u201d, mai precizeaz\u0103 Alexandra Lucescu.<\/p>\n

La nivelul \u00eentregului grup Softone Technologies, care este unul unul dintre cei mai importan\u021bi furnizori de solu\u021bii software ERP, CRM \u0219i aplica\u021bii web & mobile din Europa de Sud-Est cu filiale \u00een Rom\u00e2nia, Cipru, Grecia \u0219i Bulgaria s-a remarcat o cre\u0219tere uria\u0219\u0103 a inten\u021biei de digitalizare a business-urilor \u00eenc\u0103 de la \u00eenceputul anului. A existat a\u0219adar o cerere mai mare pentru Cloud, pentru aplica\u021biile mobile \u0219i integrarea cu magazine online, dar \u0219i pentru dezvolt\u0103ri adi\u021bionale care s\u0103 permit\u0103 un control mai bun al business-ului de la distan\u021b\u0103.\u00a0 Solu\u021biile \u00een Cloud \u0219i-au dovedit utilitatea acum mai mult ca niciodat\u0103, iar principalul efect al crizei Covid asupra afacerilor, \u00een mod special \u00een Rom\u00e2nia, a fost acela c\u0103 a demonstrat c\u00e2t de important\u0103 este digitalizarea \u0219i accesul la informa\u021biile business de oriunde.<\/p>\n","protected":false},"excerpt":{"rendered":"

Perioada pandemiei a determinat industria de retail s\u0103 se orienteze complet c\u0103tre comer\u021bul electronic \u0219i, a\u0219a cum era de a\u0219teptat, s-a observat o cre\u0219tere semnificativ\u0103 a cump\u0103r\u0103turilor online. Dac\u0103 p\u00e2n\u0103 nu demult oamenii achizi\u021bionau online \u00een mod special \u00eembr\u0103c\u0103minte, electronice \u0219i electrocasnice, \u00een 2020 am asistat la dezvoltarea ni\u0219elor de bunuri de larg consum \u0219i … Continue reading Solu\u021biile ERP \u00een Cloud, op\u021biunea salvatoare pentru e-commerce \u00een perioada de pandemie<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":13920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[151,381,701,684,738,312,341],"yoast_head":"\r\nERP in Cloud, optiunea salvatoare pentru e-commerce<\/title>\r\n<meta name=\"description\" content=\"ERP in Cloud a ajutat piata de e-commerce sa isi optimizeze operatiunile, iar digitalizarea a jucat un rol foarte important. 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