{"id":14049,"date":"2020-11-27T13:09:56","date_gmt":"2020-11-27T13:09:56","guid":{"rendered":"https:\/\/www.softone.ro\/blog\/?p=14049"},"modified":"2020-12-16T11:46:52","modified_gmt":"2020-12-16T11:46:52","slug":"strategia-softone-de-marketing","status":"publish","type":"post","link":"https:\/\/www.softone.ro\/blog\/?p=14049","title":{"rendered":"Strategiile de marketing SoftOne au \u00eentotdeauna la baz\u0103 experien\u021ba clien\u021bilor"},"content":{"rendered":"

Anul 2020 a reprezentat o perioad\u0103 plin\u0103 de provoc\u0103ri, dar \u0219i de oportunit\u0103\u021bi pentru SoftOne<\/a>. Nu ne-am a\u0219teptat ca pandemia s\u0103 accelereze digitalizarea afacerilor, \u00eens\u0103 f\u0103c\u00e2nd parte din industria software am observat c\u0103 business-urile au devenit mai receptive la solu\u021biile noastre. Misiunea SoftOne este s\u0103 ajute mediul de afaceri s\u0103 se digitalizeze \u0219i am dorit s\u0103 le oferim companiilor care au avut nevoie de solu\u021biile noastre toat\u0103 sus\u021binerea pentru a trece cu bine peste criza Covid.<\/p>\n

A\u0219adar, am desf\u0103\u0219urat la \u00eenceputul pandemiei o ampl\u0103 campanie de marketing prin care am oferit acces gratuit la aplica\u021bia mobil\u0103 Soft1 360<\/a>, astfel \u00eenc\u00e2t s\u0103 le oferim clien\u021bilor existen\u021bi \u0219i poten\u021biali posibilitatea de a lucra de acas\u0103, \u00een siguran\u021b\u0103, f\u0103r\u0103 costuri suplimentare. Am vrut \u00een acest fel s\u0103 fim al\u0103turi de companiile care nu au prioritizat p\u00e2n\u0103 acum tehnologizarea \u0219i care nu au avut infrastructura necesar\u0103 care s\u0103 le permit\u0103 s\u0103 lucreze de oriunde. Criza Covid ne-a oferit oportunitatea s\u0103 dovedim care este utilitatea solu\u021biilor noastre, mai ales pentru c\u0103 pia\u021ba din Rom\u00e2nia \u00eenc\u0103 nu a ajuns la maturitate din punct de vedere al adopt\u0103rii solu\u021biilor Cloud<\/a> \u0219i de mobilitate. Exist\u0103 un poten\u021bial mare \u0219i foarte mult loc de cre\u0219tere, \u00een special \u00een r\u00e2ndul publicului nostru \u021bint\u0103, format preponderent din \u00eentreprinderi mici \u0219i mijlocii.<\/p>\n

Ac\u021biunile de marketing pe care le desf\u0103\u0219ur\u0103m au un rol extrem de important \u0219i \u00een procesul de educare a pie\u021bei. Vrem s\u0103 ar\u0103t\u0103m companiilor care sunt beneficiile pe care le pot avea prin utilizarea unor solu\u021bii software inovatoare. \u00cen ultimii ani, eforturile noastre de marketing au vizat informarea \u0219i motivarea companiilor pentru a implementa solu\u021biile Cloud, ele sprijinind opera\u021biunile, longevitatea \u0219i dezvoltarea afacerilor \u00een orice circumstan\u021b\u0103. Cu toate acestea, p\u00e2n\u0103 acum au existat doar c\u00e2teva companii din fiecare industrie care au \u00een\u021beles suficient de devreme care este utilitatea solu\u021biilor Cloud.<\/p>\n

Provoc\u0103rile \u0219i oportunit\u0103\u021bile \u00een marketing pe timp de pandemie<\/strong><\/p>\n

Cea mai mare provocare a fost \u00eens\u0103 s\u0103 ne reg\u00e2ndim strategia de marketing pentru a asigura o comunicare continu\u0103 \u0219i la fel de eficient\u0103 cu clien\u021bii \u0219i partenerii no\u0219tri. Condi\u021biona\u021bi de pandemie, am fost nevoi\u021bi s\u0103 ne orient\u0103m doar c\u0103tre canale de marketing online, fie c\u0103 a fost vorba de evenimente, training-uri sau demo-uri live ale aplica\u021biilor noastre. \u00cen plus, \u00een loc s\u0103 ne concentr\u0103m pe v\u00e2nzarea anumitor produse sau servicii, am dorit s\u0103 ne sprijinim clien\u021bii oferindu-le aplica\u021bii \u0219i servicii gratuite pentru a-i ajuta nu doar s\u0103 fac\u0103 fa\u021b\u0103 noii situa\u021bii, ci s\u0103 profite la maximum de ea. Practic, am vrut s\u0103 ne consolid\u0103m rela\u021bia cu clien\u021bii \u00een aceste circumstan\u021be deosebite.<\/p>\n

Au existat multe aspecte pozitive \u00een business, la nivel de marketing, datorit\u0103 crizei Covid-19. Companiile au devenit mult mai empatice, au vrut s\u0103 ajute mediul de afaceri \u0219i au \u00eencetat s\u0103 v\u00e2nd\u0103 \u00een mod agresiv.\u00a0 Poate c\u0103 efectele nu vor fi v\u0103zute imediat, \u00eens\u0103 pe termen lung, abordarea va avea cu siguran\u021b\u0103 un impact benefic asupra brandurilor. \u00cen cadrul SoftOne ne-am continuat misiunea de a livra solu\u021bii inovatoare, de ultim\u0103 genera\u021bie,\u00a0 companiilor care au vrut s\u0103 adopte transformarea digital\u0103, mai ales \u00een aceast\u0103 perioad\u0103 imprevizibil\u0103. Pandemia a demonstrat mediului de business c\u0103 solu\u021biile software de ultim\u0103 genera\u021bie nu mai reprezint\u0103 o op\u021biune, ci o necesitate, iar noi am \u00eencercat s\u0103 fim al\u0103turi de clien\u021bii no\u0219tri \u00een orice moment.<\/p>\n

Majoritatea business-urilor, \u00een special IMM-urile, au fost nevoite s\u0103 se \u00eendrepte c\u0103tre mediul online pentru a-\u0219i desf\u0103\u0219ura activitatea, mai ales industriile de retail \u0219i HORECA, prin dezvoltarea unor platforme de e-commerce sau delivery. \u00a0Schimbarea a fost \u00eens\u0103 resim\u021bit\u0103 \u00een toate domeniile de activitate, companiile \u00een\u021beleg\u00e2nd acum importan\u021ba unui Cloud \u0219i a aplica\u021biilor mobile, iar noi am putut s\u0103 le oferim solu\u021biile potrivite pentru a-\u0219i optimiza activitatea \u0219i pentru a se adapta schimb\u0103rilor.<\/p>\n

Scopul ac\u021biunilor noastre de marketing a fost s\u0103 cre\u0219tem vizibilitatea \u00een r\u00e2ndul celor care au avut nevoie de solu\u021biile Soft1, astfel \u00eenc\u00e2t s\u0103 facilit\u0103m transformarea digital\u0103 pentru clien\u021bii no\u0219tri.\u00a0 De\u0219i \u00een acest\u0103 perioad\u0103 multe companii au ales s\u0103 \u00ee\u0219i opreasc\u0103 activitatea de marketing, noi am decis nu numai s\u0103 continu\u0103m, ci s\u0103 valorific\u0103m oportunit\u0103\u021bile suplimentare pentru a ajunge la clien\u021bi. De exemplu, am \u00eenceput o serie de webinarii gratuite, despre func\u021bionalit\u0103\u021bile digitale oferite de solu\u021biile Cloud \u0219i de mobilitate Soft1. Acest lucru ne-a ajutat s\u0103 atragem noi oportunit\u0103\u021bi de v\u00e2nzare \u0219i s\u0103 oferim clien\u021bilor poten\u021biali toate informa\u021biile de care au avut nevoie pentru a lua decizii informate cu privire la adoptarea solu\u021biilor Cloud.<\/p>\n

\u00cen mod firesc, acum utiliz\u0103m preponderent canalele de marketing online. Marketing-ul s-a digitalizat progresiv \u00een ultimii ani, iar procesul s-a accelerat \u00een perioada pandemiei, f\u0103c\u00e2nd din marketingul digital o prioritate, mai ales pentru companiile B2B. Ne a\u0219tept\u0103m cu siguran\u021b\u0103 ca activitatea noastr\u0103 online s\u0103 mai \u00eencetineasc\u0103 odat\u0103 cu pandemia, astfel \u00eenc\u00e2t s\u0103 ne relu\u0103m \u0219i activit\u0103\u021bile offline. Pentru noi este important s\u0103 \u00een\u021belegem care sunt canalele cu care factorii de decizie rezoneaz\u0103 cel mai bine. \u00cen acest sens, echilibrul dintre activit\u0103\u021bile noastre online \u0219i offline, integrate \u00eentr-o strategie puternic\u0103, ce ofer\u0103 rezultate, este provocarea noastr\u0103 constant\u0103.<\/p>\n

SoftOne Rom\u00e2nia este prezent\u0103 pe pia\u021ba local\u0103 de peste 7 ani. Grupul SoftOne are peste 300 de angaja\u021bi \u0219i o re\u021bea format\u0103 din mai mult de 600 de parteneri, deservind peste 47.000 de clien\u021bi \u00een patru \u021b\u0103ri (Grecia, Cipru, Bulgaria \u0219i Rom\u00e2nia). Av\u00e2nd o experien\u021b\u0103 \u00eendelungat\u0103 \u00een dezvoltarea celor mai inovatoare tehnologii, SoftOne dezvolt\u0103 solu\u021bii Cloud \u0219i Enterprise Mobility de ultim\u0103 genera\u021bie, asigur\u00e2nd transformarea digital\u0103 companiilor de talie mic\u0103, medie, c\u00e2t \u015fi organiza\u0163iilor mari.<\/p>\n","protected":false},"excerpt":{"rendered":"

Anul 2020 a reprezentat o perioad\u0103 plin\u0103 de provoc\u0103ri, dar \u0219i de oportunit\u0103\u021bi pentru SoftOne. Nu ne-am a\u0219teptat ca pandemia s\u0103 accelereze digitalizarea afacerilor, \u00eens\u0103 f\u0103c\u00e2nd parte din industria software am observat c\u0103 business-urile au devenit mai receptive la solu\u021biile noastre. Misiunea SoftOne este s\u0103 ajute mediul de afaceri s\u0103 se digitalizeze \u0219i am dorit … Continue reading Strategiile de marketing SoftOne au \u00eentotdeauna la baz\u0103 experien\u021ba clien\u021bilor<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":14051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[692,151,725,381,322,201,271,702,341],"yoast_head":"\r\nStrategiile de marketing SoftOne au \u00eentotdeauna la baz\u0103 clien\u021bii<\/title>\r\n<meta name=\"description\" content=\"SoftOne \u00ee\u0219i dore\u0219te s\u0103 ajute mediul de afaceri s\u0103 se digitalizeze \u0219i s\u0103 ofere companiilor solu\u021bii inovatoare pentru a face fa\u021b\u0103 pandemiei.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.softone.ro\/blog\/?p=14049\" 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