{"id":14086,"date":"2021-03-11T08:52:58","date_gmt":"2021-03-11T08:52:58","guid":{"rendered":"https:\/\/www.softone.ro\/blog\/?p=14086"},"modified":"2021-04-13T11:31:06","modified_gmt":"2021-04-13T11:31:06","slug":"programe-de-loialitate-soft1-erp","status":"publish","type":"post","link":"https:\/\/www.softone.ro\/blog\/?p=14086","title":{"rendered":"Programele de loialitate \u00een Soft1 Cloud ERP"},"content":{"rendered":"

Clien\u021bii reprezint\u0103 motorul oric\u0103rei afaceri, iar majoritatea companiilor aloc\u0103 resurse importante pentru atragerea clien\u021bilor. Cu toate acestea, mul\u021bi antreprenori subestimeaz\u0103 importan\u021ba programelor de fidelizare pentru clien\u021bii existen\u021bi, chiar dac\u0103 sunt foarte importante. De ce? Consumatorii obi\u0219nuiesc s\u0103 prefere brandurile cu care sunt familiariza\u021bi.<\/p>\n

Programele de loialitate te ajut\u0103 s\u0103 stabile\u0219ti o rela\u021bie str\u00e2ns\u0103 cu cei mai valoro\u0219i clien\u021bi, oferindu-le anumite beneficii pentru a le c\u00e2\u0219tiga \u00eencrederea. \u00cen plus, costurile necesare pentru atragerea noilor clien\u021bi sunt de p\u00e2n\u0103 la 10 ori mai mari dec\u00e2t costurile necesare pentru fidelizarea celor existen\u021bi. A\u0219adar, nu exist\u0103 niciun dubiu asupra avantajelor pe care programele de loialitate le ofer\u0103. Mai mult, cu ajutorul aplica\u021biilor de business existente, precum Soft1 Cloud ERP, implementarea lor poate fi f\u0103cut\u0103 foarte u\u0219or.<\/p>\n

Ce tipuri de programe de loialitate po\u021bi desf\u0103\u0219ura? <\/strong><\/p>\n

    \n
  1. Programe de loialitate pe bazate de puncte<\/strong><\/li>\n<\/ol>\n

    Punctele de fidelitate reprezint\u0103 probabil cea mai utilizat\u0103 metod\u0103 pentru a-\u021bi r\u0103spl\u0103ti clien\u021bii existen\u021bi. Cum func\u021bioneaz\u0103? Pentru fiecare achizi\u021bie f\u0103cut\u0103, consumatorii c\u00e2\u0219tig\u0103 puncte care le pot oferi diverse recompense, precum coduri de reducere sau cadouri gratuite. Pentru a implementa cu succes acest tip de program, trebuie s\u0103 te asiguri c\u0103 procesul este simplu, iar clien\u021bii \u00een\u021beleg exact care sunt beneficiile pe care le primesc. Programul de loialitate bazat pe puncte este potrivit mai ales pentru afacerile care se bazeaz\u0103 pe achizi\u021bii frecvente, pe termen scurt.<\/p>\n

      \n
    1. Programe de loialitate pe niveluri<\/strong><\/li>\n<\/ol>\n

      Acest tip de sistem pe niveluri recompenseaz\u0103 loialitatea ini\u021bial\u0103, \u00eencuraj\u00e2nd ulterior mai multe achizi\u021bii pentru a ob\u021bine beneficii mai mari. A\u0219adar, clien\u021bii ob\u021bin mici recompense la prima achizi\u021bie, iar valoarea lor cre\u0219te odat\u0103 cu gradul de fidelizare al acestora. Cea mai important\u0103 diferen\u021b\u0103 dintre programele pe niveluri \u0219i cele bazate pe puncte este c\u0103 beneficiile sunt ob\u021binute \u00eentr-un termen scurt. Programul de loialitate pe niveluri este utilizat mai ales de companiile care practic\u0103 pre\u021buri ridicate, precum companiile aeriene sau de asigur\u0103ri.<\/p>\n

        \n
      1. Programe VIP de exclusivitate<\/strong><\/li>\n<\/ol>\n

        Programele de exclusivitate implic\u0103 impunerea unei taxe unice sau anuale clien\u021bilor existen\u021bi pentru a avea acces la anumite beneficii oferite exclusiv acestora. De exemplu, \u00een cazul unei afaceri online unde clien\u021bii plaseaz\u0103 frecvent comenzi, iar costurile de transport sunt mari, le po\u021bi oferi un abonament special, astfel \u00eenc\u00e2t s\u0103 fie scuti\u021bi de la plata costului de livrare. \u00cen acest caz, pre\u021bul abonamentului va fi mai mic dec\u00e2t costurile de transport, iar clien\u021bii vor percepe beneficiul \u00eentr-un mod pozitiv.<\/p>\n

          \n
        1. Programe de loialitate bazate pe parteneriate<\/strong><\/li>\n<\/ol>\n

          Parteneriatele strategice pentru fidelizarea clien\u021bilor pot reprezenta un mod eficient prin care po\u021bi s\u0103-\u021bi dezvol\u021bi afacerea. \u00cen func\u021bie de preferin\u021bele \u0219i obiceiurile de consum ale clien\u021bilor, po\u021bi \u00eencheia parteneriate cu alte companii ce ofer\u0103 servicii complementare. \u00cen acest fel le demonstrezi clien\u021bilor c\u0103 e\u0219ti cu adev\u0103rat interesat de nevoile lor, dincolo de serviciile sau produsele pe care compania ta le ofer\u0103 \u0219i le po\u021bi c\u00e2\u0219tiga loialitatea.<\/p>\n

          Cum te ajut\u0103 Soft1 ERP s\u0103 implementezi programe de loialitate? <\/strong><\/p>\n

          Soft1 Cloud ERP<\/a> este o solu\u021bie de afaceri complet\u0103 ce \u00ee\u021bi ofer\u0103 numeroase func\u021bionalit\u0103\u021bi pentru a-\u021bi gestiona eficient business-ul. Modulul \u201ePrograme de loialitate\u201d din aplica\u021bia Soft1 ERP \u00ee\u021bi pune la dispozi\u021bie op\u021biunea de a implementa programe de loializare \u0219i vouchere cadou.<\/p>\n

          Func\u021bionalitatea \u201eCarduri de fidelitate\u201d<\/strong> permite implementarea unor programe de loializare bazate pe puncte, pe niveluri sau de a crea programe de exclusivitate pentru clien\u021bi, direct din aplica\u021bie. Utiliz\u00e2nd aplica\u021bia Soft Cloud ERP, \u00ee\u021bi va fi mult mai u\u0219or s\u0103 gestionezi programele de loializare \u0219i informa\u021biile despre clien\u021bii t\u0103i, astfel \u00eenc\u00e2t s\u0103 le oferi beneficiile de care au cu adev\u0103rat nevoie. De asemenea, prin func\u021bia \u201eCarduri de fidelitate\u201d po\u021bi acorda \u0219i reduceri preferen\u021biale consumatorilor fideli.<\/p>\n

          \"carduri-de-fidelitate-softone\"<\/p>\n

           <\/p>\n

          Func\u021bionalitatea \u201eVouchere cadou\u201d<\/strong> \u00ee\u021bi ofer\u0103 posibilitatea de a oferi vouchere clien\u021bilor, \u00een limita unei sume de bani prestabilite pentru a efectua cump\u0103r\u0103turi.\u00a0 Acestea sunt disponibile pentru selec\u021bie \u00een documentele de plat\u0103 din V\u00e2nz\u0103ri, at\u00e2t pentru documentele en-gross, c\u00e2t \u0219i en-detail. Mai mult, \u00een aplica\u021bie po\u021bi \u00eenregistra at\u00e2t pl\u0103\u021bile prin numerar, card, precum \u0219i prin voucherele cadou utilizate, astfel \u00eenc\u00e2t s\u0103 le permi\u021bi clien\u021bilor s\u0103 utilizeze orice form\u0103 de plat\u0103.<\/p>\n

          \"vouchere-cadou-softone\"<\/strong><\/p>\n

          Chiar dac\u0103 cele mai multe companii se concentreaz\u0103 preponderent asupra atragerii noilor clien\u021bi, consumatorii existen\u021bi nu trebuie neglija\u021bi. Din acest motiv, programele de loialitate sunt extrem de importante, iar o solu\u021bie de business avansat\u0103 te poate ajuta s\u0103 le implementezi cu succes. Afl\u0103 aici<\/a> despre cum po\u021bi implementa scheme de loialitate \u00een Soft Cloud ERP sau testeaz\u0103 gratuit aplica\u021bia noastr\u0103.<\/p>\n

          \u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

          Clien\u021bii reprezint\u0103 motorul oric\u0103rei afaceri, iar majoritatea companiilor aloc\u0103 resurse importante pentru atragerea clien\u021bilor. Cu toate acestea, mul\u021bi antreprenori subestimeaz\u0103 importan\u021ba programelor de fidelizare pentru clien\u021bii existen\u021bi, chiar dac\u0103 sunt foarte importante. De ce? Consumatorii obi\u0219nuiesc s\u0103 prefere brandurile cu care sunt familiariza\u021bi. Programele de loialitate te ajut\u0103 s\u0103 stabile\u0219ti o rela\u021bie str\u00e2ns\u0103 cu cei … Continue reading Programele de loialitate \u00een Soft1 Cloud ERP<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":14090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[101,91],"tags":[],"yoast_head":"\r\nPrograme de loialitate \u00een Soft1 Cloud ERP: cum le implementezi<\/title>\r\n<meta name=\"description\" content=\"Programe de loialitate? 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