{"id":14122,"date":"2021-05-31T09:24:45","date_gmt":"2021-05-31T09:24:45","guid":{"rendered":"https:\/\/www.softone.ro\/blog\/?p=14122"},"modified":"2021-05-31T09:25:25","modified_gmt":"2021-05-31T09:25:25","slug":"soft1erp-politici-de-pret","status":"publish","type":"post","link":"https:\/\/www.softone.ro\/blog\/?p=14122","title":{"rendered":"Politici de pre\u021buri \u00een Soft1 Cloud ERP"},"content":{"rendered":"

Stabilirea pre\u021burilor corecte pentru produsele sau serviciile pe care le oferi poate fi un proces complicat. Dac\u0103 alegi un pre\u021b prea ridicat, ri\u0219ti s\u0103 ai pu\u021bine v\u00e2nz\u0103ri. Dac\u0103 stabile\u0219ti un pre\u021b prea mic, pierzi venituri substan\u021biale. Astfel, \u00eenainte de a alege un pre\u021b trebuie s\u0103 iei \u00een considerare numero\u0219i factori: evolu\u021bia pie\u021bei, comportamentul \u0219i a\u0219tept\u0103rile consumatorilor, concuren\u021ba sau costurile de produc\u021bie pe care le ai.<\/p>\n

Din fericire, exist\u0103 anumite strategii \u00een politicile de pre\u021b care te pot ajuta s\u0103 determini care este costul potrivit, \u00een func\u021bie de obiectivele afacerii tale. Ce este o strategia de pre\u021b? O modalitate prin care po\u021bi stabili pre\u021burile produselor sau serviciilor pe care le oferi, \u00een func\u021bie de costurile de produc\u021bie, cererea existent\u0103 pe pia\u021b\u0103 \u0219i competi\u021bie.<\/p>\n

Care sunt cele mai utilizate strategii \u00een politica de pre\u021buri? <\/strong><\/h4>\n
    \n
  1. \n

    Strategia pre\u021bului \u00eenalt (price skimming) <\/strong><\/h4>\n<\/li>\n<\/ol>\n

    Presupune lansarea unui produs cu un pre\u021b mai ridicat, pentru ca ulterior costul s\u0103 fie redus \u00een func\u021bie de cererea existent\u0103 pe pia\u021b\u0103. Practica este potrivit\u0103 pentru produsele sau serviciile oferite de c\u0103tre companiile cu notorietate. Exist\u00e2nd deja o baz\u0103 de clien\u021bi fideli, publicul va fi mai deschis s\u0103 pl\u0103teasc\u0103 un pre\u021b mai mare pentru ob\u021bine un produs abia lansat. Utiliz\u00e2nd aceast\u0103 strategie te asiguri c\u0103 \u00ee\u021bi maximizezi c\u00e2\u0219tigurile pentru fiecare etap\u0103 de v\u00e2nzare a produsului \u0219i pentru fiecare categorie de clien\u021bi. De asemenea, strategia este adoptat\u0103 \u0219i de c\u0103tre brandurile de lux care vor s\u0103 \u00ee\u0219i pozi\u021bioneze produsul ca fiind de o calitate \u00eenalt\u0103. Scopul acestei strategii este s\u0103 ob\u021bii c\u00e2\u0219tiguri mai mari atunci c\u00e2nd competi\u021bia este sc\u0103zut\u0103.<\/p>\n

      \n
    1. \n

      Strategia pre\u021bului sc\u0103zut (penetration pricing) <\/strong><\/h4>\n<\/li>\n<\/ol>\n

      Metoda pre\u021bului sc\u0103zut implic\u0103 atragerea unui num\u0103r mai mare de clien\u021bi prin lansarea unui produs la un pre\u021b mai mic dec\u00e2t nivelul pie\u021bei, cu scopul de a c\u00e2\u0219tiga cot\u0103 de pia\u021b\u0103. Odat\u0103 cu popularizarea produsului, pre\u021bul va fi calibrat la nivelul practicat pe pia\u021b\u0103. Strategia este potrivit\u0103 atunci c\u00e2nd lansezi produse care pot fi achizi\u021bionate de un num\u0103r mare de oameni (mass-market), astfel \u00eenc\u00e2t volumul achizi\u021biilor s\u0103 poat\u0103 compensa cu pre\u021bul sc\u0103zut practicat. De cele mai multe ori, este folosit de companiile care abia se lanseaz\u0103 pe o anumit\u0103 pia\u021b\u0103.<\/p>\n

        \n
      1. \n

        Strategia pre\u021bului de promovare (promotional pricing) <\/strong><\/h4>\n<\/li>\n<\/ol>\n

        Implementarea acestei strategii presupune reducerea pre\u021bului unui produs sau serviciu, cu scopul de a stimula v\u00e2nz\u0103rile. Cele mai frecvente metode sunt discount-urile \u0219i pre\u021burile promo\u021bionale. Strategia func\u021bioneaz\u0103 dac\u0103 este implementat\u0103 pe o perioad\u0103 limitat\u0103 de timp. Este utilizat\u0103 de asemenea atunci c\u00e2nd sunt lansate noi produse \u0219i servicii.<\/p>\n

          \n
        1. \n

          Strategia pre\u021bului psihologic (psychological pricing) <\/strong><\/h4>\n<\/li>\n<\/ol>\n

          Strategia pre\u021bului psihologic mizeaz\u0103 pe emo\u021biile consumatorilor pentru a stimula cererea pentru un anumit produs sau serviciu. Ea utilizeaz\u0103 pre\u021buri nerotunjite, precum 15.99 RON \u00een loc de 16 RON, astfel \u00eenc\u00e2t clien\u021bii s\u0103 perceap\u0103 costul ca fiind mai mic. Utiliz\u00e2nd aceast\u0103 metod\u0103, companiile \u00ee\u0219i pot cre\u0219te considerabil v\u00e2nz\u0103rile.<\/p>\n

          Cum po\u021bi implementa politici de pre\u021buri \u00een Soft1 Cloud ERP? <\/strong><\/h4>\n

          Aplica\u021bia Soft1 Cloud ERP<\/a> \u00ee\u021bi ofer\u0103 posibilitatea s\u0103 implementezi orice strategie de pre\u021b pe care \u021bi-o dore\u0219ti, precum oferirea unor discount-uri sau promo\u021bii. Acces\u00e2nd modului V\u00e2nz\u0103ri, \u00een Soft1 ERP po\u021bi crea diverse formule de acordare a discount-urilor \u0219i po\u021bi stabili scenarii pentru pre\u021buri preferen\u021biale acordate furnizorilor.<\/p>\n

          \"softone-general-1\"<\/p>\n

          Fie c\u0103 \u00ee\u021bi dore\u0219ti s\u0103 configurezi o anumit\u0103 promo\u021bie sau pur \u0219i simplu s\u0103 acorzi ni\u0219te discount-uri, po\u021bi face acest lucru urm\u00e2nd urm\u0103torii pa\u0219i:<\/p>\n

          \u00a01. Alegi criteriile \u00een baza c\u0103rora vei acorda discount-urile<\/strong> (de exemplu, doar pentru clien\u021bii dintr-un anumit ora\u0219)<\/p>\n

          \"softone-general-2\"<\/p>\n

          2. Creezi regulile pentru acordarea discount-urilor <\/strong><\/p>\n

          \u00cen aceast\u0103 etap\u0103 trebuie s\u0103 alegi articolul cu discount, perioada promo\u021bional\u0103 \u0219i care este valoarea de discount acordat\u0103.<\/p>\n

          \"softone-general-3\"<\/p>\n

            \n
          1. Stabile\u0219ti scenariile de discount<\/strong><\/li>\n<\/ol>\n

            Scenariile pot cuprinde formule \u0219i reguli, astfel \u00eenc\u00e2t mai multe politici de pre\u021b s\u0103 func\u021bioneze \u00een acela\u0219i timp.<\/p>\n

            \"softone-general-4\"<\/p>\n

            Aplica\u021bia noastr\u0103 te ajut\u0103 s\u0103 implementezi orice strategie ai nevoie, astfel \u00eenc\u00e2t s\u0103 cre\u0219ti v\u00e2nz\u0103rile \u0219i veniturile pentru compania ta. Vrei s\u0103 \u0219tii mai multe despre politicile de pre\u021b pe care le po\u021bi implementa in Soft1 Cloud ERP<\/a>? Cite\u0219te aici<\/a> mai multe informa\u021bii sau descarc\u0103 DEMO GRATUIT \u0219i testeaz\u0103-le direct \u00een aplica\u021bie!<\/p>\n","protected":false},"excerpt":{"rendered":"

            Stabilirea pre\u021burilor corecte pentru produsele sau serviciile pe care le oferi poate fi un proces complicat. Dac\u0103 alegi un pre\u021b prea ridicat, ri\u0219ti s\u0103 ai pu\u021bine v\u00e2nz\u0103ri. Dac\u0103 stabile\u0219ti un pre\u021b prea mic, pierzi venituri substan\u021biale. Astfel, \u00eenainte de a alege un pre\u021b trebuie s\u0103 iei \u00een considerare numero\u0219i factori: evolu\u021bia pie\u021bei, comportamentul \u0219i a\u0219tept\u0103rile … Continue reading Politici de pre\u021buri \u00een Soft1 Cloud ERP<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":14128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[101],"tags":[692,738],"yoast_head":"\r\nPolitici de preturi in Soft1 Cloud ERP: cum le implementez?<\/title>\r\n<meta name=\"description\" content=\"Politici de preturi in Soft1 Cloud ERP: citeste articolul nostru si descopera cum te ajuta aplicatia noastra sa stabilesti pretul corect!\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.softone.ro\/blog\/?p=14122\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta 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