{"id":14345,"date":"2023-05-26T09:33:47","date_gmt":"2023-05-26T09:33:47","guid":{"rendered":"https:\/\/www.softone.ro\/blog\/?p=14345"},"modified":"2023-09-06T08:24:56","modified_gmt":"2023-09-06T08:24:56","slug":"2023-anul-digitalizarii-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.softone.ro\/blog\/?p=14345","title":{"rendered":"2023, anul digitaliz\u0103rii \u00een e-commerce"},"content":{"rendered":"

Zona de e-commerce a devenit un must-have pentru afacerile de retail, iar industria este preconizat\u0103 s\u0103 creasc\u0103 exponen\u021bial de la an la an. Conform eMarketer<\/a>, v\u00e2nz\u0103rile globale survenite din e-commerce vor valora 5.9 miliarde de dolari \u00een 2023, iar 20.2% dintre achizi\u021biile din retail vor avea loc online.<\/p>\n

Fiind o industrie caracterizat\u0103 de dinamism, care evolueaz\u0103 constant, multe schimb\u0103ri sunt a\u0219teptate \u00een urm\u0103torii ani. C\u00e2teva trenduri deja s-au conturat pentru anul 2023. Care sunt acestea \u0219i de ce acum, mai mult ca niciodat\u0103, trebuie s\u0103 acorzi aten\u021bie transform\u0103rii digitale a magazinului t\u0103u online? Vezi mai jos:<\/p>\n

Achizi\u021biile omnichannel au devenit un standard<\/strong><\/p>\n

Odat\u0103 cu sf\u00e2r\u0219itul pandemiei, oamenii au re\u00eenceput s\u0103 frecventez magazinele fizice pentru a face cump\u0103r\u0103turi. Totu\u0219i, conform unui studiu Google<\/a>, cump\u0103r\u0103torii utilizeaz\u0103 din ce \u00een ce mai mult \u0219i platformele online pentru a se documenta despre produsele pe care vor s\u0103 le achizi\u021bioneze, \u00eenainte de a cump\u0103ra din magazinul fizic.\u00a0 Astfel, prezen\u021ba omnichannel a magazinului t\u0103u trebuie s\u0103 devin\u0103 un standard pentru a oferi clien\u021bilor o experien\u021b\u0103 de cump\u0103r\u0103turi unitar\u0103, pe toate canalele prin care acesta interac\u021bioneaz\u0103 cu afacerea ta. Fie c\u0103 este vorba de apeluri telefonice, achizi\u021bii online, cump\u0103r\u0103turi prin intermediul dispozitivelor mobile sau direct \u00een magazinele fizice, experien\u021ba de cump\u0103r\u0103turi trebuie s\u0103 fie la fel de bun\u0103 pe toate canalele utilizate, astfel \u00eenc\u00e2t brandul t\u0103u s\u0103 c\u00e2\u0219tige mai mul\u021bi clien\u021bi \u0219i s\u0103 \u00eei fidelizeze pe cei existen\u021bi.<\/p>\n

Majoritatea cump\u0103r\u0103turilor au loc prin intermediul dispozitivelor mobile<\/strong><\/p>\n

Tehnologia este \u00een continu\u0103 dezvoltare, iar acest lucru se resimte prin num\u0103rul crescut de tranzac\u021bii realizate direct de pe telefonul mobil. La nivel global exist\u0103 7.26 miliarde de utilizatori ai dispozitivelor mobile, iar 91% din popula\u021bie de\u021bine cel pu\u021bin un telefon mobil. Totodat\u0103, previziunile estimeaz\u0103 c\u0103 num\u0103rul de utilizatori va atinge 7,51 miliarde p\u00e2n\u0103 \u00een 2026. Pentru industria de e-commerce, acest lucru presupune din ce \u00een ce mai mul\u021bi consumatori ce vor putea s\u0103 achizi\u021bioneze produsele sau serviciile direct prin utilizarea telefonului mobil.<\/p>\n

Conform studiului Global Data Reportal<\/a>, \u00een 2022 60% dintre achizi\u021biile online au fost realizate de pe telefonul mobil.\u00a0 \u00centr-o societate mereu pe fug\u0103, \u00een care smartphone-urile au devenit o extensie a noastr\u0103, industria de e-commerce trebuie s\u0103 se concentreze \u00een mod special asupra optimiz\u0103rii magazinului online pentru telefonul mobil. \u00a0Fie c\u0103 este vorba despre pagina web sau dezvoltarea unei aplica\u021bii, \u00eembun\u0103t\u0103\u021birea proceselor de cump\u0103r\u0103turi<\/a> prin intermediul dispozitivelor mobile este acum obligatorie.<\/p>\n

Achizi\u021biile prin intermediul re\u021belelor sociale au crescut \u00een mod considerabil<\/strong><\/p>\n

Popularitatea canalelor de social media a crescut continuu de la an la an. Peste 59% din popula\u021bia global\u0103<\/a> este activ\u0103 pe cel pu\u021bin o platform\u0103 de socializare.\u00a0 Genera\u021biile tinere sunt din ce \u00een ce mai predispuse \u00een a folosi canalele social media pentru a face cump\u0103r\u0103turi, iar \u00een prezent acestea au ajuns s\u0103 dicteze tendin\u021bele de achizi\u021bii \u00een e-commerce.\u00a0 Conform Forbes, \u00een pandemie au fost cheltuite 992 de miliarde de dolari, iar p\u00e2n\u0103 \u00een anul 2026 previziunile arat\u0103 c\u0103 valoarea achizi\u021biilor efectuate prin intermediul social media va ajunge la aproape 2.9 trilioane de dolari. Fie c\u0103 ne referim la Facebook, Instagram, TikTok, Pinterest, Snapchat sau Twitter, \u00een prezent este esen\u021bial s\u0103 \u00ee\u021bi consolidezi prezen\u021ba pe re\u021belele de socializare pentru a-\u021bi cre\u0219te v\u00e2nz\u0103rile \u0219i pentru a-\u021bi dezvolta afacerea.<\/p>\n

Platformele e-commerce B2B cresc \u00een popularitate<\/strong><\/p>\n

Platformele e-commerce B2B sunt magazine online, special concepute pentru a facilita v\u00e2nzarea \u0219i cump\u0103rarea de produse \u0219i servicii \u00eentre companii. Fiind create pentru a satisface nevoile particulare ale tranzac\u021biilor B2B, acest tip de platforme ofer\u0103 func\u021bionalit\u0103\u021bi \u0219i tool-uri avansate pentru gestiunea clien\u021bilor, produselor, pre\u021burilor sau stocurilor. Totodat\u0103, ele pot fi utilizate at\u00e2t de c\u0103tre produc\u0103tori sau distribuitori, pentru facilitarea opera\u021biunilor de achizi\u021bii. Avantajele? Optimizarea opera\u021biunilor, automatizarea proceselor \u0219i actualizarea \u00een timp real a stocurilor disponibile.<\/p>\n

\u00cen concluzie, zona de e-commerce este o industrie \u00een continu\u0103 dezvoltare, care va cre\u0219te \u00een mod exponen\u021bial \u0219i \u00een urm\u0103torii ani. Astfel, pentru a r\u0103m\u00e2ne competitiv \u0219i pentru a atrage c\u00e2t mai mul\u021bi clien\u021bi, este important s\u0103 acorzi aten\u021bie transform\u0103rii digitale a magazinului t\u0103u online. Achizi\u021biile omnichannel, cre\u0219terea num\u0103rului de cump\u0103r\u0103turi realizate prin intermediul dispozitivelor mobile, achizi\u021biile prin intermediul re\u021belelor sociale \u0219i popularizarea platformelor e-commerce B2B sunt doar c\u00e2teva dintre trendurile care se contureaz\u0103 pentru anul 2023. Asigur\u0103-te c\u0103 business-ul t\u0103u se adapteaz\u0103 cu succes acestor tendin\u021be, astfel \u00eenc\u00e2t s\u0103 \u00ee\u021bi dezvol\u021bi afacerea!<\/p>\n

Cum? Descoper\u0103 platforma e-commerce Shopranos B2B<\/a>, solu\u021bia perfect\u0103 pentru a-\u021bi cre\u0219te afacerea \u00eentr-un mod eficient \u0219i profitabil. Indiferent dac\u0103 e\u0219ti un produc\u0103tor, distribuitor sau retailer, aceast\u0103 aplica\u021bie revolu\u021bionar\u0103 te va ajuta s\u0103 \u00ee\u021bi optimizezi procesele de v\u00e2nzare \u0219i s\u0103-\u021bi extinzi baza de clien\u021bi. Cu Shopranos B2B, procesul de comand\u0103 \u0219i gestionare a stocurilor devine unul simplu \u0219i eficient. Aplica\u021bia \u00ee\u021bi ofer\u0103 o interfa\u021b\u0103 intuitiv\u0103 \u0219i u\u0219or de utilizat, permit\u00e2ndu-\u021bi s\u0103 creezi \u0219i s\u0103 gestionezi cu u\u0219urin\u021b\u0103 catalogul de produse, s\u0103 prime\u0219ti \u0219i s\u0103 procesezi comenzile \u0219i s\u0103 urm\u0103re\u0219ti stocurile \u00een timp real. Indiferent de m\u0103rimea afacerii tale, Shopranos B2B te va ajuta s\u0103 economise\u0219ti timp \u0219i efort, astfel \u00eenc\u00e2t s\u0103 te po\u021bi concentra mai mult pe cre\u0219terea v\u00e2nz\u0103rilor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zona de e-commerce a devenit un must-have pentru afacerile de retail, iar industria este preconizat\u0103 s\u0103 creasc\u0103 exponen\u021bial de la an la an. Conform eMarketer, v\u00e2nz\u0103rile globale survenite din e-commerce vor valora 5.9 miliarde de dolari \u00een 2023, iar 20.2% dintre achizi\u021biile din retail vor avea loc online. Fiind o industrie caracterizat\u0103 de dinamism, care … Continue reading 2023, anul digitaliz\u0103rii \u00een e-commerce<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":14347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[121],"tags":[692,151,725,758,684,757,739],"yoast_head":"\r\n2023, anul digitaliz\u0103rii \u00een e-commerce<\/title>\r\n<meta name=\"description\" content=\"Intr\u0103 pe blogul SoftOne \u0219i afl\u0103 care sunt tendin\u021bele e-commerce \u00een 2023 \u0219i ce platform\u0103 e-commerce B2B po\u021bi utiliza pentru afacerea ta!\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.softone.ro\/blog\/?p=14345\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" 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