{"id":14498,"date":"2024-03-19T13:52:59","date_gmt":"2024-03-19T13:52:59","guid":{"rendered":"https:\/\/www.softone.ro\/blog\/?p=14498"},"modified":"2024-04-11T14:41:05","modified_gmt":"2024-04-11T14:41:05","slug":"alexandra-lucescu-director-general-softone-romania-evolutia-companiei-in-2023-si-planurile-de-dezvoltare-pentru-2024","status":"publish","type":"post","link":"https:\/\/www.softone.ro\/blog\/?p=14498","title":{"rendered":"Alexandra Lucescu, Director General, SoftOne Rom\u00e2nia: Evolu\u021bia companiei \u00een 2023 \u0219i planurile de dezvoltare pentru 2024"},"content":{"rendered":"

1.Cum a fost anul 2023 pentru Softone Rom\u00e2nia? Care au fost provoc\u0103rile \u0219i ce obiective a\u021bi atins \u00een 2023?<\/strong><\/h4>\n

2023 a fost foarte productiv pe toate planurile, fiind un an pe care l-am \u00eencheiat cu o cre\u0219tere organic\u0103 a cifrei de afaceri de 60%. \u00cen ceea ce prive\u0219te obiectivele de expansiune ale companiei noastre \u00een Rom\u00e2nia, am \u00eenceput 2023 cu o achizi\u021bie important\u0103, cea a partenerului QBS Retail & Logistics. Achizi\u021bia a marcat un pas strategic pe care l-am f\u0103cut pentru a deservi mai bine zona Transilvaniei, deschiz\u00e2nd un nou punct de lucru la Bra\u0219ov. A\u0219adar, prin prisma acestei achizi\u021bii am avut \u0219i o cre\u0219tere de 100% a echipei<\/a>, ceea ce ne-a permis s\u0103 ne extindem ecosistemul cu \u00eenc\u0103 8 parteneri noi \u0219i s\u0103 c\u00e2\u0219tig\u0103m peste 100 de clien\u021bi. Totodat\u0103, ne-am l\u0103rgit portofoliul de aplica\u021bii \u0219i cu alte solu\u021bii software, precum platforma ecommerce B2B Shopranos<\/a> \u0219i aplica\u021bia GO Retail \u00een Cloud<\/a>, complementare produselor deja existente \u00een portofoliul SoftOne Rom\u00e2nia, precum Soft1 Cloud ERP<\/a>.<\/p>\n

2.Cum se \u201esimte” \u00eenceputul anului 2024?\u00a0<\/strong><\/h4>\n

Optimist. Observ\u00e2nd tendin\u021bele actuale din mediul de business, suntem \u00eencrez\u0103tori c\u0103 2024 va fi cu siguran\u021b\u0103 un an \u0219i mai bun dec\u00e2t 2023. \u00cen ultima perioad\u0103 a existat o con\u0219ientizare \u00een r\u00e2ndul companiilor despre importan\u021ba digitaliz\u0103rii opera\u021biunilor, impulsionat\u0103 at\u00e2t de competitivitatea crescut\u0103, de cerin\u021bele din ce \u00een ce mai mari ale clien\u021bilor, dar mai ales de ini\u021biativele demarate de stat. Automat, aceast\u0103 con\u0219tientizare a \u00eenceput s\u0103 se reflecte \u0219i \u00eentr-o cerere crescut\u0103 pentru serviciile \u0219i solu\u021biile pe care le oferim.<\/p>\n

\u00cen primul r\u00e2nd, ini\u021biativele de digitalizare ale statului, de la SAF-T<\/a>, e-Factura<\/a> \u0219i p\u00e2n\u0103 la e-Transport<\/a>, au jucat un rol important \u00een a determina organiza\u021biile s\u0103 \u00een\u021beleag\u0103 c\u0103 nu mai pot utiliza sisteme software rudimentare. Acestea trebuie s\u0103 se \u00eendrepte cu rapiditate c\u0103tre softuri avansate, precum cele dezvoltate de SoftOne, care s\u0103 le sus\u021bin\u0103 \u00eentr-un mod real opera\u021biunile. De\u0219i au existat, \u0219i \u00eenc\u0103 exist\u0103 multiple blocajele \u00een procesul de digitalizare ini\u021biat de stat, ini\u021biativele sunt corecte \u0219i bine venite, iar rezultatele pentru mediul privat se vor vedea \u00een cur\u00e2nd.<\/p>\n

\u00cen al doilea r\u00e2nd, antreprenorii au \u00eenv\u0103\u021bat din experien\u021ba programului PNRR pentru digitalizarea IMM-urilor<\/a> c\u0103 trebuie s\u0103 investeasc\u0103 \u00een procesele de transformare digital\u0103. Digitalizarea nu mai poate fi am\u00e2nat\u0103 de nicio companie. Av\u00e2nd \u00een vedere c\u0103 au fost depuse cu peste 30% mai multe proiecte dec\u00e2t \u021binta stabilit\u0103, pentru noi este clar c\u0103 exist\u0103 o nevoie crescut\u0103 \u00een pia\u021b\u0103 pentru aplica\u021biile pe care le oferim.\u00a0 Nu \u00een ultimul r\u00e2nd, competitivitatea mediului de business determin\u0103 companiile s\u0103 se concentreze pe optimizarea opera\u021biunilor cu ajutorul tehnologiilor cloud inovatoare \u0219i a solu\u021biilor de tip ERP.<\/p>\n

3<\/strong>. <\/strong>C\u00e2\u021bi oameni lucreaz\u0103 \u00een cadrul Softone Rom\u00e2nia \u00een prezent \u0219i cum \u00ee\u0219i desf\u0103\u0219oar\u0103 activitatea \u2013 mai lucreaz\u0103 de acas\u0103 sau trebuie s\u0103 mearg\u0103 la birou?<\/strong><\/h4>\n

\u00cen prezent avem 40 de angaja\u021bi \u0219i peste 150 de colaboratori \u00een ecosistemul nostru, colaboratori care implementeaz\u0103 solu\u021biile SoftOne la nivel na\u021bional. Legat de desf\u0103\u0219urarea activit\u0103\u021bii, specificul industriei \u00een care activ\u0103m ne-a permis adoptarea unui sistem de lucru hibrid. Experien\u021ba ne-a dovedit c\u0103 acest mod de lucru func\u021bioneaz\u0103 cel mai bine pentru echipa SoftOne, el reflect\u00e2ndu-se mai ales \u00een cre\u0219terea productivit\u0103\u021bii, dar \u0219i \u00een rata de reten\u021bie a angaja\u021bilor, care a fost de 100% \u00een ultimii 4 ani.<\/p>\n

4.C\u00e2\u021bi oameni a angajat anul trecut Softone Rom\u00e2nia? Ce planuri ave\u021bi anul acesta privind recrut\u0103rile? <\/strong>C\u00e2\u021bi oameni c\u0103uta\u021bi \u0219i pentru ce func\u021bii\/roluri?<\/h4>\n

\u00cen 2023 ne-am m\u0103rit echipa cu 22 de persoane prin deschiderea noului sediu de la Bra\u0219ov. Pentru anul \u00een curs, lu\u00e2nd \u00een considerare planurile de expansiune ale companiei, avem deschise 12 pozi\u021bii pentru angajare. C\u0103ut\u0103m preponderent oameni tehnici, care s\u0103 sus\u021bin\u0103 activitatea departamentelor de dezvoltare \u0219i produs, dar \u0219i speciali\u0219ti care s\u0103 asigure dezvoltarea companiei prin ac\u021biuni comerciale.<\/p>\n

5.Unde ave\u021bi birouri pe plan na\u021bional? Ave\u021bi planuri s\u0103 deschide\u021bi alte loca\u021bii \u00een alte ora\u0219e din Rom\u00e2nia?<\/strong><\/h4>\n

Momentan avem sedii \u00een Bucure\u0219ti \u0219i Bra\u0219ov. \u00cen 2024, prin prisma achizi\u021biilor pe care le avem \u00een plan, vrem s\u0103 deschidem \u0219i alte subsidiare, \u00eens\u0103 vom reveni cu detalii la momentul potrivit.<\/p>\n

6.Cum a evoluat portofoliule clien\u021bi al companiei Softone Rom\u00e2nia pe parcursul anului 2023 comparativ cu anul 2022?<\/strong><\/h4>\n

Analiz\u00e2nd portofoliul de clien\u021bi, 2023 a fost cu adev\u0103rat un an remarcabil pentru Softone Rom\u00e2nia. Am reu\u0219it a\u0219adar s\u0103 c\u00e2\u0219tig\u0103m peste 100 de clien\u021bi noi. Performan\u021ba reflect\u0103 angajamentul echipei noastre pentru dezvoltarea unor solu\u021bii software inovatoare, care r\u0103spund \u00een totalitate nevoilor pie\u021bei, dar \u0219i cererea din ce \u00een ce mai mare venit\u0103 din partea companiilor.<\/p>\n

Succesul pe care l-am avut poate fi atribuit mai multor factori cheie. \u00cen primul r\u00e2nd, ne-am concentrat eforturile \u00eenspre a oferi clien\u021bilor aplica\u021bii dezvoltate pe tehnologii cloud de ultim\u0103 genera\u021bie, care pot fi personalizate \u0219i care se pliaz\u0103 complet \u00een func\u021bie de cerin\u021bele acestora. Am investit de asemenea \u00een dezvoltarea \u0219i \u00eembun\u0103t\u0103\u021birea portofoliului cu aplica\u021bii complementare, astfel \u00eenc\u00e2t s\u0103 aducem cu adev\u0103rat plus-valoare \u00een pia\u021b\u0103. Nu \u00een ultimul r\u00e2nd, eforturile comerciale pe care le-am depus ne-au permis s\u0103 identific\u0103m oportunit\u0103\u021bi de v\u00e2nzare valoroase, astfel \u00eenc\u00e2t s\u0103 ne extindem \u00een mod semnificativ baza de clien\u021bi, ce a ajuns \u00een prezent s\u0103 \u00eensumeze un total de peste 700 de companii.<\/p>\n

7.Care sunt cele mai c\u0103utate sau utilizate solu\u021bii software pe pia\u021ba din Rom\u00e2nia?<\/strong><\/h4>\n

Din punctul de vedere al integr\u0103rii tehnologiilor digitale, Rom\u00e2nia \u00eenc\u0103 se afl\u0103 pe ultimele locuri \u00een topul Uniunii Europene. Conform studiului DESI, adoptarea tehnologiilor avansate, precum celor in cloud, a atins doar 11% \u00een r\u00e2ndul IMM-urilor existente pe pia\u021b\u0103 \u0219i doar 1% dintre acestea au integrat inteligen\u021ba artificial\u0103. \u00cen Uniunea European\u0103 media este de 8%. Ce \u00eenseamn\u0103 acest lucru? C\u0103 \u00eenc\u0103 este necesar\u0103 educarea mediului de afaceri pe plan local, \u00een ciuda ini\u021biativelor de digitalizare deja demarate. Astfel, este \u00een continuare nevoie de implicarea noastr\u0103 activ\u0103, \u00een calitate de furnizori software, pentru a ar\u0103ta organiza\u021biilor care este utilitatea real\u0103 a solu\u021biilor ERP, CRM sau de mobilitate a afacerilor pe care le dezvolt\u0103m. Suntem totu\u0219i optimi\u0219ti, mai ales pentru c\u0103 observ\u0103m ac\u021biuni desf\u0103\u0219urate la cele mai \u00eenalte nivele ale Uniunii Europene, prin programul \u201eDeceniul digital al Europei<\/a>\u201d, ce impulsioneaz\u0103 \u0219i transformarea digital\u0103 a mediului de business din Rom\u00e2nia p\u00e2n\u0103 \u00een anul 2030.<\/p>\n

Raport\u00e2ndu-ne \u00eens\u0103 la situa\u021bia din prezent, cele mai c\u0103utate \u0219i utilizate aplica\u021bii software sunt cele ERP, de gestiune a v\u00e2nz\u0103rilor \u0219i a rela\u021biilor cu clien\u021bilor (CRM), ori de pontaj. Este clar a\u0219adar c\u0103 \u00eenc\u0103 se manifest\u0103 o abordare vertical\u0103 \u00een alegerea solu\u021biilor software, \u00een func\u021bie de nevoile punctuale ale companiilor, ceea ce nu sus\u021bine cu adev\u0103rat un proces de transformare digital\u0103 pe termen lung. Faptul c\u0103 mediul de afaceri rom\u00e2nesc se afl\u0103 \u00eenc\u0103 la \u00eenceput \u00een procesul de digitalizare, este totu\u0219i \u0219i un lucru pozitiv. Exist\u0103 a\u0219adar mai multe oportunit\u0103\u021bi de dezvoltare comparativ cu cele dintr-o pia\u021b\u0103 matur\u0103, saturat\u0103, \u0219i este responsabilitatea noastr\u0103 s\u0103 le fructific\u0103m la maximum.<\/p>\n

8.Cu ce cifr\u0103 de afaceri a \u00eencheiat compania Softone Rom\u00e2nia anul 2023 \u0219i care a fost dinamica fa\u021b\u0103 de anul 2022?<\/strong><\/h4>\n

Am \u00eencheiat anul 2023 cu o cre\u0219tere a cifrei de afaceri de peste 60%, \u00eens\u0103 aceast\u0103 cre\u0219tere nu a venit f\u0103r\u0103 provoc\u0103ri. Anul a \u00eenceput \u00eentr-un mod promi\u021b\u0103tor, prin lansarea programului PNRR, \u201eDigitalizarea IMM-urilor\u201d, care ar fi trebuit s\u0103 schimbe \u00eentr-un mod pozitiv dinamica pie\u021bei \u00een ceea ce prive\u0219te achizi\u021bia solu\u021biilor software.<\/p>\n

Ulterior lans\u0103rii programului, ne-am confruntat \u00eens\u0103 cu blocaje comerciale semnificative, care au fost cauzate de \u00eent\u00e2rzierea programului \u00een alocarea fondurilor. Astfel, chiar dac\u0103 au existat foarte multe oportunit\u0103\u021bi de v\u00e2nzare, multe dintre acestea nu s-au concretizat, companiile aleg\u00e2nd s\u0103 a\u0219tepte fondurile europene, \u00een detrimentul achizi\u021biilor din bugetul propriu. Uit\u00e2ndu-ne \u00een urm\u0103, ne putem da seama c\u0103 nu numai programul PNRR \u00eent\u00e2rzie, ci \u0219i \u00eentreaga digitalizare a companiilor din Rom\u00e2nia.<\/p>\n

9.Ce a\u0219tept\u0103ri ave\u021bi de la anul 2024 \u0219i ce planuri de dezvoltare\/investi\u021bii ave\u021bi pentru anul \u00een curs?<\/strong><\/h4>\n

Rezultatele favorabile ob\u021binute anul trecut, ne vor ambi\u021biona cu siguran\u021b\u0103 \u0219i \u00een atingerea obiectivelor din 2024. \u021aintim a\u0219adar c\u0103tre o cre\u0219tere organic\u0103 de 50% a cifrei de afaceri \u0219i a profitabilit\u0103\u021bii, sus\u021binut\u0103 de o majorare cu 30% a num\u0103rului de angaja\u021bi. \u00cen acela\u0219i timp, avem planuri mari de dezvoltare \u0219i prin proiecte de M&A, Rom\u00e2nia fiind una dintre cele mai importante pie\u021be interna\u021bionale pentru Grupul SoftOne. Deoarece vrem s\u0103 fructific\u0103m la maximum poten\u021bialul pie\u021bei, ne concentr\u0103m eforturile c\u0103tre o extindere rapid\u0103, efectuat\u0103 prin achizi\u021bii la nivel na\u021bional, \u00een paralel cu cea organic\u0103.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

1.Cum a fost anul 2023 pentru Softone Rom\u00e2nia? Care au fost provoc\u0103rile \u0219i ce obiective a\u021bi atins \u00een 2023? 2023 a fost foarte productiv pe toate planurile, fiind un an pe care l-am \u00eencheiat cu o cre\u0219tere organic\u0103 a cifrei de afaceri de 60%. \u00cen ceea ce prive\u0219te obiectivele de expansiune ale companiei noastre \u00een … Continue reading Alexandra Lucescu, Director General, SoftOne Rom\u00e2nia: Evolu\u021bia companiei \u00een 2023 \u0219i planurile de dezvoltare pentru 2024<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":14500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[201,698],"yoast_head":"\r\nSoftOne Rom\u00e2nia: Evolu\u021bia companiei \u0219i noile obiective<\/title>\r\n<meta name=\"description\" content=\"Cite\u0219te pe blog despre planurile companiei SoftOne Rom\u00e2nia pentru anul 2024 \u0219i despre rezultatele ob\u021binute \u00een 2023!\" \/>\r\n<meta name=\"robots\" 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